Imagine the impact that can be generated when you have individuals who can share the brands content, respond appropriately to complaints and routinely advocate for the organization to their respective networks?
On episode 58 of FIR of Higher Education, we delve into the topic of employee advocacy with Shel Holtz, an organizational communications expert and the founder of the FIR Podcast Network.
Among the topics we cover are:
– How communicators can facilitate the process
– Tools to leverage
– Motivating factors
– The importance of training in the process
– The role of culture
We conclude the discussion by going through an example of an employee advocacy program at Pepsi.