Senior communications consultant Roland King is leading a project in which he is analyzing university presidents’ Op Eds. He’s looked at over 350 op eds and gleaned some best practices, which he shares on episode 24 of FIR on Higher Education.
Among the topics addressed are what goes into a good op ed, examples of university presidents who are skilled at writing op ads and getting op eds placed.
If you’re an academic or administrator looking to write up op eds, you’ll definitely want to listen to this episode. Ditto if you are a communicator / PR professional supporting colleagues in the op ed writing process.
About Roland King
Roland H. King is Senior Strategic Communications Advisor at PhairAdvantage Communications. He most recently served as Vice President for Public Affairs at the National Association of Independent Colleges and Universities (NAICU) in Washington, D.C., for 15 years, retiring in 2013.