McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader.
The interview is disseminated across various external communications channels. But more importantly, these interviews are leveraged across the institution. Professor Moore has integrated the interviews into the classroom and alumni events. The interviews help Professor Moore in his research. And then the relationships that develop lead the CEO to ask Professor Moore about recruiting some of his students.
Professor Moore shares this experience and offers some best practice to other academics wishing to do the same on the latest episode of the FIR on Higher Education podcast. Have a listen!
About Karl Moore
Dr. Karl Moore joined McGill’s Faculty of Management in autumn 2000, where he teaches graduate courses in globalization and leadership. He has taught extensively in executive education and MBA programs with leading universities including: Oxford, LBS, Cambridge, Darden, Cornell, INSEAD, Duke, the Drucker School, the Rotterdam School of Management, IIM Bangalore, Queen’s and McGill.
Since 2007, Karl has been doing a weekly videocast for the Globe and Mail, Canada’s National Newspaper, where he interviews CEOs one week and leading business professors from the top universities in the world. It can be watched at wwww.globeandmail.com In March 2011 he started a weekly blog, Rethinking Leadership, for Forbes, and in the spring 2014 he started a radio show, The CEO Series on CJAD where he interviews a CEO. He is a regular guest in the media and appears on CNN, BBC, CBC, CTV and Global Television. Karl has given over 1200 media interviews in his career.