This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy.
He gave an overview of content marketing, outlined the importance of having an editorial mission statement and shared best practice about measurement, among other topics. Whether you have a content strategy in place or are thinking about creating one in the future, you will not want to miss out on hearing Joe’s advice.
In our reports section, I discuss how university presidents’ compensation can potentially be a matter for communicators as its impacts the perception of an institution.
About Joe Pulizzi
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.