Are you communicating your research in strategic and compelling way? Whether you are a communicator or an academic, you probably know this is easier said than done. On episode 43 of FIR on Higher Education, Kirk Englehardt from Georgia Institute of Technology discusses this dynamic.
Kirk has helped grow the Georgia Institute of Technology research footprint in significant ways. He executed the university’s first-ever integrated strategic marketing and communications plan. He helped grow the Georgia Tech Research Institute from a team of one employee and no resources to 11 communications professionals with a significant budget.
Among the topics discussed on the podcast episode are the importance of communicating research, linking research communications to big picture institutional goals, formulating a strategy, leveraging Research Gate and communicating research in a visually compelling way.
About Kirk Englehardt
Kirk Englehardt is Director of Research Communication and Marketing for the Georgia Institute of Technology. He is responsible for establishing and executing the strategic communications and marketing plan supporting the school’s $700M research enterprise. His past lives include serving as Director of Communication for the Georgia Tech Research Institute (GTRI), Public Information Officer for the Georgia Department of Education, Director of Community Relations for Broward County (FL) Public Schools, Media Relations Specialist for the Broward County (FL) Sheriff’s Office and a Reporter for WIOD Newsradio 610 in Miami. He blogs about research communications best practice at http://www.scilogs.com and you can connect with him on Twitter @kirkenglehardt.