“The more I am in L&D, the more I see it is about communications and marketing.” This is what Jane Hoskisson, Director of Learning & Development at the International Air Transport Association (IATA), said on episode 4 of the Learning and Development Stories podcast. “There is no point in putting together great programs if people don’t understand why you are doing them. People need to see a story about how learning links together and is relevant in the day-to-day. It can’t be abstract.”
Experiential Communications is a resource to help you in this area.
Marcomm Strategy Reviews
My customized strategy work for L&D departments / corporate universities helps you establish a brand voice, articulate a clear vision and mission statement, assemble key communications collateral and create centralized communications processes.
I can help you craft compelling content - white papers, articles, case studies, blog posts, video scripts, social media content and podcasts - that best positions your L&D activities and maps to your big picture goals.
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consulting company based in Chapel Hill, North Carolina. He runs different communications programs for L&D departments.
Kevin has worked in the executive education space for 12 plus years, including a four-year stint at IMD Business School in Switzerland, one of the top ranked executive education providers in the world. He currently collaborates with Duke Corporate Education, ranked number 1 in custom executive education in North America for 18 consecutive years, according to the Financial Times.
He has interviewed numerous program participants and sponsors about the impact from different programs and learning experiences as part of different communications projects in the L&D space. In addition, he has led communications strategic reviews and run communications training for a number of different types of clients.
The Learning and Development Stories Podcast
I am fortunate to pick the brains of L&D leaders through my the Learning & Development Stories podcast. Check out the interviews in this podcast!