“The more I am in L&D, the more I see it is about communications and marketing.” This is what Jane Hoskisson, Director of Learning & Development at the International Air Transport Association (IATA), said on episode 4 of the Learning and Development Stories podcast. “There is no point in putting together great programs if people don’t understand why you are doing them. People need to see a story about how learning links together and is relevant in the day-to-day. It can’t be abstract.”
Experiential Communications is a resource to help you in this area primarily through our Marketing Communications Audit and Strategy Formation process and our Knowledge Transfer Program.
Read the following blog post for steps to consider in running a knowledge transfer program.
Contact us to discuss in more detail.