The Knowledge Transfer Program trains employees to effectively communicate their learning experiences. The goal is that their knowledge is shared with others, supporting an organization’s learning and development goals. It is about “See one, do one, teach one”. The Knowledge Transfer Program ties in to action learning and the 70 – 20 – 10 model of learning (70% of learning is on the job, 20% is from relationships and 10% is formal training).
Corporate training is a $350 billion industry. The Knowledge Transfer Program helps learning and development departments and executive educations providers maximize the return on this investment. It allows learning to stick and knowledge to be transferred throughout the organization.
The Knowledge Transfer Program is customized to support organization’s Learning & Development activities and executive education providers. Building on many principles used in traditional marketing campaigns, the Knowledge Transfer Program in principle involves:
- Leading strategic communications workshops to support action learning and knowledge transfer
We lead workshops that help participants communicate more effectively in general as well as to use the principles to support action learning and knowledge transfer. Workshops focus on creating compelling content online, leveraging online collaboration tools / social media channels, delivering engaging presentations and developing key messages, among others topics. Workshops can be ether stand-alone or integrated into existing programs.
- Providing editorial oversight after a program, in collaboration with program sponsors
Creating content – whether it be a book, presentation, white paper or blog post – leads to clarity. “Experiential Communications” training is about putting into practice the content presented during a workshop. We follow-up with participants to ensure action takes place. We help them individually shape content to support their own individual action learning and how new knowledge acquired can benefit an organization.
- Advising on dissemination tactics
Once the content is created, we help sponsors and participants devise dissemination plans, leveraging organization’s existing learning management systems and communications mediums. This might entail ensuring articles are being seen by the right internal audiences and that there is a feedback mechanism in place. It also might involve participants leading brown bag lunch sessions in which they present their learning to different colleagues. The feedback from the content and resulting actions serve as a starting point for continual learning.
All of these activities can be measured vis-à-vis the overall learning objectives.
To paint a picture for you, here is what this program might look like:
- Joe goes through an executive education program.
- At the conclusion, Joe goes through a communications workshop. He learns strategic communications principles that he can use in his everyday work life. He also gains perspective on how to communicate learning, both digital and in person, to others in his organization who didn’t attend the program.
- Joe put the principles into action on his own. He prepares content related to the training. He then receives follow-up editorial support to ensure he is applying the best practice with his communications.
- Joe, working together with colleagues, shares his article via his different internal mediums about what he learned from a program and how this should impact his department. Other colleagues are able to provide feedback and comments.
- Joe leads a 30-minute brown bag lunch about his key learning. Other colleagues provide feedback and the team agrees to next steps.
- Conversations around the learning initiative continue through both online and physical means.
- Measurement takes place to see how these knowledge transfer activities are supporting organizational learning objectives.
As an indirect benefit, the Knowledge Transfer Program organically increases the visibility of the L&D department’s operations and its impact!
Both in conjunction with this program and as a stand-alone service, we work with Corporate Universities and L&D departments to deploy communications strategies to targeted internal and external audiences.
Contact us to discuss integrating this program into your activities.