Let’s chat

Tag: Higher Education Communications

  • Resources for Higher Education Communicators

    —

    by

    Kevin Anselmo

    It is vital that we are always learning best practice. So much can be gleaned from the experiences of others. With that in mind, I wanted to create a helpful little list of resources I use to stay up to date about higher education communications. In no specific order, here are 9 links I would…

  • Re-thinking Media Training at Your Institution

    —

    by

    Kevin Anselmo

    For university communicators, it is important to get faculty engaged and on board with the school’s PR program. The problem is that many professors aren’t necessarily comfortable communicating their research and knowledge through social media and the traditional press. Hence, university communicators need to offer a first-class media training service. Communicators should re-evaluate how they…

  • Podcast Episode 21: Marketing Leadership with Harvard Business School CMO Brian Kenny

    —

    by

    Kevin Anselmo

    Anyone who works in higher education marketing and communications surely grapples with the challenges of building consensus while not getting weighed down by meetings and politics. Balancing stakeholder demands – be it from the dean’s suite, the faculty, students or alumni – can be challenging. Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business…

  • Teens, Visual Storytelling and Higher Education Communications

    —

    by

    Kevin Anselmo

    It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out on a regular basis showing the most used social media sites among particular demographics. The…