Tag: higher education marketing
-
Tips for Higher Ed Marcom Professionals from Popular Marketing Books
—
by
Communications strategy and execution tips for higher education marketers based on different books.
-
Podcast Episode #52: Communicating Differentiation
—
by
Is your school prestigious? Or does it attract students based on reputation? Your answer should impact how you market and communicate to different stakeholders. We delve into this topic on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business…
-
Podcast Episode #41 – How to Create a Messaging Map
—
by
Getting stakeholders aligned on key messaging and branding is much more easier said than done. It is certainly a challenge to put together a key message map (as an example, see this map from the University of Missouri Extension) and then to cascade it throughout an institution. On episode 41 of FIR on Higher Education, we…