Tag: Op Ed writing

  • Disseminating research through earned and owned media

    There is good news and bad news when it comes to academics disseminating research. On the negative side, traditional media relations is tougher than ever. The media industry is going through constant disruption. Print advertising continues to decrease, according to the latest State of the News Media 2013 Report. Many city newspapers that had been…

  • The art of translating research findings into the mainstream media

    Some 50 academics were asked if they had been trained to write for practitioner publications during a session at the Academy of Management in Orlando on Friday. Zero hands went up. At a similar session the next day, another 50 academics were asked if they had any friends or family members that didn’t understand their…