Many universities are grappling with the pros and cons of setting up universities in different parts of the world as well as reaching students in China.In a two-part interview series, I glean some best practice from the experiences of professionals working for NYU Shanghai. Established in 2013, NYU Shanghai is the third degree-granting campus established by New York University (New York City and …
Scoring Media Coverage in Brazil
2014 marks the first time I’ve lived in the US for a World Cup since 1998. I've never been much of a football / soccer fan. But you can’t help but to catch the fever to a certain extent when living in Europe. While you will never catch me waving a flag and jumping in jubilation after a goal, I am pleased to see how Americans are beginning to embrace this global sport. Likewise, higher education …
Public relations advice for Bashar al-Assad
Dear Mr. al-Assad,It is with the utmost sadness and frustration that I have been following the horrible war in your country over the years. I studied your Instagram account and other social media properties in detail on the same day that I learned about the destruction and grief that was brought upon your people by a chemical weapons attack outside Damascus. Every indication is that your …
Bucking the western trends – the media landscape in India
Trivia – which newspaper listed has the highest circulation?a) The Times of Londonb) The New York Timesc) The Wall Street Journald) The Times of India …
Communications advice from Mexico’s Tourism Secretary – “Focus on your Assets”
Let's play word association - what is the first thing that comes to your mind when you hear the word Mexico? Do you think of Mexico's beautiful beaches? Immigration? Danger? Or do you think about some other unique and positive attribute of Mexico?Gloria Guevara Manzo contemplates such questions as the country's Tourism Secretary. She's had to alter perception about Mexican tourism to emphasize …
Communicating impact as a global think tank
We all want our communications to generate impact among our audiences. But how does one do that when your key audience is Russian Prime Minister Vladimir Putin and other prominent policy makers? Tom Carver contemplates this question as the head of global communications at the Carnegie Endowment for International Peace, a private, nonprofit organization dedicated to advancing cooperation between …
Global education in your own backyard
The questions were a combination of basic, naive and cute. But as an underprivileged group of 8th grade students in Durham, North Carolina watched country profile videos and interacted with Duke Cross Continent MBA students from India, Spain, Qatar and China, it was clear that many of the young kids' interest was peaked about the world. The volunteer project held this past Wednesday also provided …
Celebrating Petra and learning from the Nabateans during the US presidential campaign
Saturday, August 25th was the deadliest day of fighting in Syria as over 300 deaths were reported. Yet the news cycle in the United States focused on the latest slander and pettiness from the US presidential election. Most all of the Sunday morning talk shows focused solely on the upcoming Presidential election – how hurricane Issac will impact the Republic Convention, whether Mitt Romney’s …