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Content Marketing, FIR on Higher Education Podcast, Networking, Public Relations · March 1, 2015

Episode #29 – Is Your Brand Sticking? An Interview with Author Jeremy Miller

We all face challenges in getting our brands - whether personal or institutional – to "stick". Particularly in higher education, it can often seem daunting to have a differentiated brand in the marketplace. Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles on how to get your brand to resonate with audiences. Specifically he …

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FIR on Higher Education Podcast, Media Relations, Networking, Personal Branding, Professors, Public Relations, Social Media · October 11, 2014

Podcast Episode 20: Professor David Burkus on the Myths of Creativity

Where do great ideas come from? Professor David Burkus of Oral Roberts University provides answers to this question on episode 20 of FIR on Higher Education. He offers insights on how communicators can creatively share thought leadership and what academics can do to innovate in the ways they research and teach. Host of an excellent podcast called Leader Lab (LDRLB), David also discusses how …

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Communications, Education, FIR on Higher Education Podcast, Learning and development, Networking, Professors, Public Relations, Social Media · September 16, 2014

Podcast 18: Adopting a PR 2.0 Mindset

Public relations has drastically changed in recent years. And these changes will only continue as we move forward. On episode 18 of the FIR on Higher Education podcast, communications thought leader Deirdre Breakenridge shared insights on how professors can prepare students and professionals for these new realities. Deirdre outlined the eight practices for the PR professional and discussed best …

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Media Relations, Networking, Public Relations · March 12, 2014

How to do media relations without pitching a story

PR professionals – are you doing media relations” or “media blasting"? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far and wide as possible. The idea is that the more wild …

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Education, Learning and development, Networking, Personal Branding · February 25, 2014

Leveraging online communities and relationships to make big decisions

Who did you want to be when growing up? For me as an avid sports fan growing up in New Jersey, I wanted to follow in the footsteps of former New York Mets center fielder Lenny Dykstra, basketball legend Michael Jordan and renowned sportscaster Marv Albert. As a grown adult, I still ask myself that question, though with a different lens and a bit more of a pragmatic perspective, realizing that I …

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Communications, Content Marketing, FIR on Higher Education Podcast, Learning and development, Networking, Personal Branding, Professors, Social Media · February 5, 2014

Podcast # 3 – LinkedIn tips for thought leaders

Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer's opportunities for thought leaders to disseminate their research and connect with other influencers in their respective fields. For public relations practitioners, LinkedIn can be a valuable tool to promote news and information, particularly with the …

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Learning and development, Networking, Personal Branding · December 31, 2013

2013 reflections and lessons on launching a consultancy while balancing other responsibilities

2013 will go down as one my most exhilarating and intense years of my life. Starting my own communications consulting company has been a career goal for many years, and I am delighted to be in the position to finally go for it.Getting a company off the ground, as any entrepreneur can attest to, requires an incredible amount of time and dedication. I can certainly vouch for this. …

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Communications, Education, Media Relations, Networking, Public Relations · July 28, 2013

How to organize a media roundtable

Experts and public relations professionals interested in building media relationships + a group of targeted journalists + good food and drink = successful media roundtable. This above formula is a rather simplistic way to go about organizing a media roundtable. This past week at Duke University’s Fuqua School of Business, we used this approach in hosting a roundtable for local media in the …

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Communications, Education, Learning and development, Networking, Personal Branding · June 30, 2013

Networking 101 – Why It Should Be Required Learning, Particularly for Communicators

In today’s world of technology, ignorance is a choice. We have so much knowledge and information at our fingertips. News and analysis about the world around us are just clicks away. So too our potential contacts that can help us in our career interests. I want to share some thoughts about this latter area. The reality is that anyone with access to a library internet connection can research their …

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