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Communications, Content Marketing, Public Relations, Resources for Academics and Researchers, Thought Leadership, Uncategorized · July 23, 2021

6 Approaches to Incorporate into your Communications Messaging Workshop

Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible. There wouldn’t be any synchronization amongst the group. You would be likely to run for the exits. Listening to a group that uses the same song sheet would obviously be a different listening experience (so long as choir has some singing ability!). “Song sheets” in …

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Informational Interview 2.0 Podcast, Uncategorized · July 21, 2020

Brandon Wright of UAB: Use Student Activism to Support Career Growth

“We have to be so cognizant of what we are putting online,” said Brandon Wright, Director of the University Alabama at Birmingham Career Center. “Impact and intent are two different things. Our students have to consider the impact of their decisions. That is what people see; people won’t see your intent. Students have to control their narrative and not allow mass media to tell the story for you as …

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Informational Interview 2.0 Podcast, Uncategorized · June 4, 2020

Resume Do’s and Don’ts

Did you know that some 40% of hiring managers spend less than a minute reviewing a resume? Don’t let this intimidate you. Learn ways to enhance your resume to secure your next job opportunity. On episode #3 of the Informational Interview 2.0 podcast, Kevin Anselmo and Heidi Scott Giusto discuss some key points to consider in writing effective resumes, as well as some pitfalls to avoid. Some of …

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Blogging, Media Relations, Professors, Public Relations, Resources for Academics and Researchers, Uncategorized · March 22, 2019

How to Encourage Faculty to Engage in External Communications

"Our school punches below its weight." "Our school is not as visible at it should be." "We need to strengthen partnerships and engage more broadly with the business community." These are common refrains I hear from university presidents, deans, marketers and other school leaders. I would argue that it is virtually impossible to move the needle on these concerns if faculty are not engaged …

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Learning and Development Stories Podcast, Uncategorized · December 21, 2018

Episode #12: The Power of Mobilizing Employees to Create Training Content – an Interview with Patrick Veenhoff of Swisscom

How do we get more colleagues to engage with L&D resources? This is a common concern facing L&D leaders. Swisscom, the major telecommunications provider in Switzerland, has been able to address such a question by encouraging employees to create training content. Patrick Veenhoff, Head of Learning & Development at Swisscom, shared his experiences with this innovative initiative on …

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Communications Advice for Researchers & Academics, Professors, Public Relations, Resources for Academics and Researchers, Thought Leadership, Uncategorized · August 31, 2018

Academics: Create Content by Leveraging Different Assets

Terrific - as an academic you understand the importance of creating content for public audiences. (Watch this video if you need to be convinced why creating content from your research is good investment of your time). But maybe it is a challenge for you to identify ways to create content in a time efficient manner. Before you begin creating content, it is important to first think through your …

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Learning and Development Stories Podcast, Uncategorized · May 23, 2018

Episode #5: Launching a New Strategic Centralized Learning Function – an Interview with L&D Leader Malika Viltz-Emerson

What is the best way to launch a strategic centralized learning function within an organization? Malika Viltz-Emerson, an L&D leader who has worked for the likes of Xerox and Grubhub and is now the Senior Director of Global Learning, Strategy & Program Management with Microsoft, answered this question on episode 5 of the Learning and Development Stories Podcast. Linking Learning to …

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Blogging, Communications Advice for Researchers & Academics, Education, Media Relations, Resources for Academics and Researchers, Thought Leadership, Uncategorized · January 16, 2018

Academics: Please Stop Rambling during Media Interviews

It was painful to sit through. A while back, I was listening in on an academic's interview with a journalist. Each answer was probably about eight minutes long as he segued from one topic to the next without giving the journalist an opportunity to interject. He was going on and on, flippantly using big words that the average person would need to look up. His points were communicated in a dry and …

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Blogging, Education, Uncategorized · January 5, 2018

Research Perspectives on the Challenges and Opportunities Facing Education Leaders

Frustrated by bureaucracy at your institution? Perplexed on how to manage the rankings process? If yes, you are not alone. My former IMD Business School colleague Janet Shaner, now the Founder of a consultancy called Top 10 Learning Solutions, surveyed management education professionals and unearthed some of their common challenges and opportunities. I believe there are insights from this …

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FIR on Higher Education Podcast, Professors, Social Media, Uncategorized · August 16, 2017

Podcast Episode #66: Using Instagram to Communicate Research

How do you communicate research visually for Instagram? Perhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator supporting these audiences. I have grappled with this question as I have put together communications training materials for researchers and academics. I am not a visual learner per se, and am quick to hear complaints …

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Blogging, Uncategorized · April 27, 2017

How Media Relations Can Support Integrated Marketing Communications Goals

Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically work together towards common goals. This means that everyone is aligned on what the objectives are and how to achieve them through the collaborative effort of those responsible for earned media (media relations), …

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Uncategorized · February 20, 2017

Think Like a Media Company with your Newsletters

Trivia question #1: How many different email newsletters does the New York Times put out? (I realize that I might have lost some ardent Trump supporters at this point who don’t like referencing a so-called fake news outlet. Sorry about that. I guess.) Think about the answer to this question …… The answer is 50 different niche newsletters. If you answered correctly, tweet me and I will give …

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Communications, Uncategorized · January 5, 2017

Donald Trump, Brexit and the Impact on Business Schools

One of the hallmarks of business education is “global”. It would be hard to find a business school that doesn’t highlight this word in its marketing materials. Global often refers to the make-up of the class as well as the content in the classroom. A number of business schools have applied global from a physical perspective by setting up operations in different strategic countries. There is good …

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Communications, Education, Periscope, Public Relations, Uncategorized · September 15, 2015

Join My Free Media Training Mini-Course on Periscope! (#MediaTrainingScope)

There are lots of shiny new objects that come out on a regular basis. All too often, what is the talk of town quickly fades away. I think Periscope is an exception. There are many unique differentiators about Periscope that set it apart from other social networks. If you haven't seen Periscope in action, I encourage to download the app and see how different individuals are using the tool. I have …

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FIR on Higher Education Podcast, Media Relations, Public Relations, Uncategorized · May 27, 2015

Episode #35: How to Work with Practitioner Publications Like Harvard Business Review

Getting visibility in Harvard Business Review can be a game-changer. In the case of thought leader Dorie Clark, an HBR blog post led to a full-length piece in the print magazine which then led to a new book (and she had written a follow-up book for good measure). On episode 35 of FIR on HIgher Education, senior editor Gardiner Morse discusses the best ways in which academics and PR professionals …

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