Are you confident in your institution / organization’s key messages? Is your communications strategy the right one? I can work with you to answer these questions. I partner with clients to identify the strengths, weaknesses and opportunities around their communications. Generally, this process involves a report based on:
• Stakeholder feedback
• Investigation of communications operations
• Review of competitors
• Highlighting industry best practice
Key findings from the report are packaged into a presentation that is shared with the client. As a follow-up, these insights are a base to create communications strategies aligned to the client’s big-picture objectives.
The process can be quite transformative. Case in point, my work in this area with the Duke University Center on Globalization, Governance & Competitiveness led to a complete re-brand and name change of the organization to the Duke University Global Value Chains Center. Mike Hensen, Managing Director, said: “Kevin Anselmo of Experiential Communications has helped us as a staff, overseen largely by a group of university faculty, to navigate this space between academia and contracting and set us on a course to develop a more sustainable business model that will allow us to keep the best of both worlds.”
Danica Purg, Director of the IEDC Bled School of Management, said the following after I led a review at her school: “Kevin Anselmo led a comprehensive review of our school’s marketing and communications based on interviews and research. His support was invaluable in helping us gain clarity around what makes us unique and more importantly how to communicate it. We have followed a number of his recommendations as it relates to re-structuring our marketing / communications operations.”
I also bring my experience in strategy development by working full-time at Duke University’s Fuqua School of Business as Director of Public Relations. I am grateful for this kind recommendation from dean Bill Boulding: “Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.”
The Higher Ed Marketing
It is important to take a step back and evaluate your communications messages, strategies, operations and tactics. The Higher Ed Marketing Communications Assessment is a guide to help in this process. I ask 10 yes / no questions and then provide analysis and steps to consider if you are looking to improve in that particular area. While this book addresses the higher education community, many of the principles are applicable across other industries as well. Learn more.