Using AI to Create Messaging Takes Considerable Time (and That’s Good)
For the first time since starting Experiential Communications, I was able to leverage AI in thinking through my messaging. Here is the honest truth: I spent more time coming up with the messaging and my GAINS approach using AI than I probably would have without it.
Taking Research Center Communications to the Next Level
So many university research centers do very interesting work. However, without robust communications strategies, such centers aren’t generating the optimal impact.
Why Researchers, Academics and Subject Matter Experts Should Assess Their Communications Activities
Discover how effective communication can elevate your research impact.
6 Approaches to Incorporate into your Communications Messaging Workshop
Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible.
A Practical Way to Encourage “Upskilling”
Interviewing entrepreneurs and innovators and then writing an article based on that conversation is a practical way to support upskilling.
Take Your Learning to the Next Level: Convert Your Questions into Content
January 23, 2021 – By Kevin Anselmo When I first started working with experts to create content, I was impressed by how they seemed to have so many answers. I was working at a business school in Switzerland back in 2007 and part of my job was to collaborate with faculty in writing articles. These […]
Think of Content as a Verb
Instead of thinking of content as noun, view it as a verb. This is the advice of beCause Global Consulting CEO Nadine Hack, who throughout her career has advised Fortune 500 companies, UN Secretary-Generals, heads of state and international NGOs, among others. “Content as an action amplifies its power,” Nadine explained. “It is in collaborating that we […]
Adam Kingl on How Content Creation Connects to Continuous Learning
We know that continuous learning is important for individuals and organizations to innovate in the midst of disruption. How can organizations foster a continuous learning mindset?
Research One, Teach One, Lead One
“See one, do one, teach one.” I very much appreciate this saying and would like to propose a related follow-up: “Research one, teach one, lead one.” This came to mind after interviewing Yoshi Mitsui, CEO of CLO Labs. Yoshi creates content, facilitates management workshops and delivers executive education in business schools and corporate universities. There […]
Lessons in Content Learning from Mark Schaefer’s Book KNOWN
November 30, 2020 – By Kevin Anselmo “I was not an expert at becoming known when I started the book. I am now. Writing this book awarded me the equivalent of a master’s degree in personal branding! My new expertise can open new doors because I did this hard work.” These words from Mark Schaefer’s […]