Media Training for
Academics & 

The Most Efficient, Economic and Effective Way to Increase Visibility !

Are you ready to maximize your impact?

Many academics and researchers haven’t been trained on how to communicate their work to mainstream audiences. Distilling research and ideas into a blog post, tweet or quote for an article can be challenging. This is not about “dumbing down your research” but rather a rigorous process to communicate the key implications to the public. Many shy away from external communications opportunities and leave the benefits on the table.

Communicating research & expertise to external audiences can lead to:

Visibility for your institution, program and/or initiative

Impacting policy

Shaping opinions

Increases in research funding

Career growth

Benefiting society

 Workshop Benefits

Our training helps you have impact. This impact has different significance for different individuals. It could be getting your ideas and research into the public space and sharing your knowledge with key audiences. This might lead to changing people’s behavior or perspective on a particular topic. Perhaps it relates to career impact and generating new opportunities as the result of strategically communicating your work to public audiences. We give you the tools, frameworks and confidence to effectively communicate and achieve your impact goals.

We help you personify the notion of a social business. Your subject matter experts have the means to communicate to audiences directly and essentially serve as your ambassadors. Our workshops save you time - we’ve prepared everything for you and our materials serve as an ongoing learning resource for your colleagues. It saves you money: you can hire new communications staff, or for a fraction of the cost, train those individuals sitting on the sidelines. Just imagine how much more positive visibility your  brand can generate by having a greater number of your colleagues communicating effectively?

Course content is based on best practice across different disciplines 

Here is sampling of some of the topics presented during
our workshops:

- Using ChatGPT to Disseminate Research
- Developing Your External Communications Strategy
- How to Foster Relationships with the Media
- Keys to Communicating Your Message to Journalists
- Op Ed Writing
- Best Practice Blogging
- Using Twitter and LinkedIn Strategically

About Workshop Instructor - Kevin Anselmo, author of Maximize Your Impact

Kevin Anselmo is the Founder and Principal of Experiential Communications. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.

Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; North American Society for the Sociology of Sport; Seattle University; University of Tor Vergata in Rome; and VIF International Education. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed media relations for IMD in Switzerland. He lived and worked in Switzerland for eight years and in Germany for two years. Currently, he resides in Sarasota, Florida with his wife and two sons.


Imagine having one resource for your school or organization that includes all of your institutional communications guidelines as well as a media training best practice guide. Leveraging the content in the  book "Maximize Your Impact - How Academics Can Communicate Knowledge Through Traditional and Digital Media", we work in collaboration with clients to create such a resource that can be distributed throughout your organization. The guide can consist of:

• Select sections of media training content highlighted in the “Maximize Your Impact”.
• Your internal communications policies.
• The key messaging of your school or organization.
• Available resources (such as institutional social media feeds, photos, websites, etc).
• Messages from senior leadership on the importance of external communications for your organization with the goal of generating buy-in from professors, researchers and others.

Such a resource is invaluable to cascading your communications strategy, mobilizing your colleagues and providing relevant education.


“It is not enough to do great research. Researchers must also be able to translate their research for different audiences. For a mission-based nonprofit research organization like RTI, our research often informs policy and future research funding, which makes translating and disseminating research critical to our success. Yet research dissemination skills are not skills researchers typically learn in their graduate programs. To help over 50 RTI researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops.

Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hand-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!”

- Andrea Mohamed (Director of Marketing and Communications, RTI International)

"Translating research into short articles that resonate with external audiences enables us to scale our work dramatically and leverages the power of the serendipity. Sometimes it takes just one person who accesses our content and then wants to work with us as a result. At the Center for Advanced Hindsight, we needed to step up our researchers’ skills set in communicating their work. Kevin Anselmo of Experiential Communications customized his curriculum for our group and led an interactive, hands-on workshop that was very well received by our research team. Using the materials Kevin presented, I have read several compelling articles from my colleagues that we have been able to disseminate on our blog and external media outlets. Our team’s ability to better communicate their research findings will benefit us for years to come."

- Aline Holzwarth  (Principal, Center for Advanced Hindsight at Duke University)

"Kevin Anselmo engaged a sizeable - and initially skeptical - group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!”Rogan Kersh, Provost at Wake Forest University.”

- Rogan Kersh (Provost, Wake Forest University)

"The media training sessions provided by Experiential Communications were interactive, effective and highly enjoyable. Kevin has a polished but informal and approachable training style that worked really well for our team. We are already implementing many of the ready-to-use ideas we discussed and have set in motion several longer-term initiatives identified during the sessions.”

- David Young (CEO, VIF International)

"Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.”

- Bill Boulding (Dean, Duke University's Fuqua School of Business)

“Kevin Anselmo provided our faculty members with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged.”

- Joseph Phillips (Dean, Albers School of Business at Seattle University)

Ready to take action? 

Thank you for taking the time to review this page. Let's set up a time to discuss how we can customize a workshop for your school or organization. I look forward to the possibility of working with you!

CONTACT: Kevin Anselmo
Tel: +1 919-260-0035

©2023 Experiential Communications