Your Goals.
Smart Strategy.
Real GAINS.
Are you moving closer to your goals through your marketing / communications efforts?
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Charting a Clear Path in a Shifting Landscape
There are so many threats and opportunities (thanks, artificial intelligence). The path ahead seems uncertain. At Experiential Communications, we’re your hands-on communications guide. We help you navigate tough terrain, explore shortcuts (like AI) and make real progress.
AI is powerful. It can’t replace human insight, strategy and empathy. We blend AI’s speed with human creativity. This combination drives smarter strategy and stronger execution. Together, we chart the course, stay aligned, and take steady steps toward your goals (i.e. more sales, credibility, advancing a mission, etc).
Sometimes, you need strategic guidance. Other times, you need someone to roll up their sleeves and carry the load. We do both with the GAINS approach.



Goals
What summit are you aiming for? We partner with you to define that peak and build a strategic route to reach it.

Accountability

Inspiration

Navigation
Whether it’s the message, method or medium – including when and how to leverage AI – we help your communications drive real progress toward your goals.

Sustainable
Moving closer to your goals through your marketing / communications efforts?
Who We Guide and Support (Hands-on)
Higher education
Research centers
Health care
Nonprofits
Small businesses
Sports
L&D departments
Faith-based organizations
Higher education
Research centers
Health care
Nonprofits
Small businesses
Sports
L&D departments
Faith-based organizations.
Trusted By:
London Business School
Medtronic
Duke University
Pfizer
International Baccalaureate Organization
Nestle
Boston University
Approach
If you’ve never hiked a mountain before, you can read the guidebook and study the trail, but real progress happens when you start the climb. The same is true of communication that truly moves the needle. It can’t be learned or achieved by theory alone. It requires action, momentum and follow-through. Since 2013, Experiential Communications has helped clients move from intention to achievement through our coaching, training, and direct hands-on strategic execution.

Kevin Anselmo
Founder and Principal. 25+ years guiding professionals and organizations toward clearer, more impactful communication.
Support for Individuals
STRATEGIC COMMS GUIDE & SUPPORT {LITE}
Ongoing support – tailored for leaders, consultants and academics – who want high-impact, strategic support without a big commitment.
PATHFINDER: PERSONALIZED COMMUNICATION STRATEGIES FOR LEADERS & EXPERTS
Clarify your strategy, sharpen your message, align your tactics.
Support for Teams and Organizations
THE MESSAGING SPRINT WORKSHOP FOR TEAMS AND ORGANIZATIONS
From confusion to clarity – fast!
Media Training for Researchers and Academics
Helping researchers reach new heights through their communication
FULLY EMBEDDED: FRACTIONAL COMMS DIRECTOR
Your guide and hands-on support for the long haul, without the weight of a full-time hire.
institutions served
individuals coached / trained
messaging / communications plans devised
What Our Clients Say
Moving closer to your goals through your marketing / communications efforts?
Our Clients
- Augusta University
- Boston University
- Duke Kunshan University
- Georgia Tech University
- NC State University
- NYU School of Medicine
- Seattle University
- Southern New Hampshire University
- University of Missouri School of Information
- Wake Forest University

- Center for Creative Leadership
- Duke Corporate Education
- Donald G. Costello College of Business
- George Mason University
- HEC Paris
- IEDC Bled School of Management
- IESE
- IMD
- London Business School
- University of Rome Tor Vergata

- Center for Advanced Hindsight
- Duke University Global Value Chains Center
- Geneva Center for Security Policy
- Global Entrepreneurship Monitor
- Osservatorio Scientifico Imprese Femminili
- North American Society for the Sociology of Sport

- Emovis
- Nestle
- Medtronic
- SheBD
- We have also worked with other multinational companies that can’t be listed due to confidentiality agreements.

- College Advising Corps
- Global Business School Network
- International Baccalaureate Organization
- Siegel Family Endowment
- The Fellowship Initiative

Key Content

Using AI to Create Messaging Takes Considerable Time (and That’s Good)
For the first time since starting Experiential Communications, I was able to leverage AI in thinking through my messaging. Here is the honest truth: I spent more time coming up with the messaging and my GAINS approach using AI than I probably would have without it.

Why Researchers, Academics and Subject Matter Experts Should Assess Their Communications Activities
Discover how effective communication can elevate your research impact.

6 Approaches to Incorporate into your Communications Messaging Workshop
Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible.

Personal Websites – Lessons from the Top Thinkers50
If you are a professor or thought leader and want to create an individual website, where should you begin? An interesting reference point is the latest Thinkers50 global ranking of management thinkers.

White Paper – Facilitate Knowledge Sharing with Smart Communications
September 3, 2019 – By Kevin Anselmo Digital disruption is placing a premium on learning like never before. Organizational learning can no longer be viewed

How to Encourage Faculty to Engage in External Communications
March 22, 2019 – Kevin Anselmo “Our school punches below its weight.” “Our school is not as visible at it should be.” “We need to
Are you moving closer to your goals through your marketing / communications efforts?
Book a free discovery call today.
