Your Expertise.
Smart Strategy.
Real GAINS.
Turning expertise into impact – with communications strategy, sharpened by AI.
For years, communicating research and expertise took time you didn't have. AI changes that, when guided by the right strategy.
Mattis lorem blandit condimentum nostra tristique suspendisse nibh.
Mattis lorem blandit condimentum nostra tristique suspendisse nibh.
Mattis lorem blandit condimentum nostra tristique suspendisse nibh.
Strategic communications + practical AI workflows = impact
Most professors didn’t get into academia to focus on communications. You’re a researcher, a teacher, a thinker. And for deans, leaders, and marketers across universities and research organizations, aligning teams, elevating visibility and communicating impact is complex — and often fragmented.
Impact depends on how clearly and consistently your work is communicated to the audiences who matter. For years, that took time most individuals and organizations didn’t have. AI has changed that.
But without a clear strategy, it often just creates more noise. It’s like hiking up a mountain with no map — plenty of effort, but limited progress toward the summit.
Experiential Communications helps turn expertise into real-world impact by combining strategic communications with practical AI workflows. The result: clarity, confidence, and a clear path to the summit — your goals.
Goals
What summit are you aiming for? We partner with you to build a strategic route to reach it.
Accountability
Inspiration
We bring you insights, encouragement and creative energy to help you think differently and stay motivated.
Navigation
Whether it’s the message, method or medium – including when and how to leverage AI – we help your communications drive real progress toward your goals.
Sustainable
Are your marketing and communications efforts actually moving you closer to your goals?
Generating impact for:
Higher education
Research centers
Health care
Nonprofits
Small businesses
Sports
L&D departments
Faith-based organizations
Higher education
Research centers
Health care
Nonprofits
Small businesses
Sports
L&D departments
Faith-based organizations.
Trusted By:
London Business School
Medtronic
Duke University
Pfizer
International Baccalaureate Organization
Nestle
Boston University
Approach
Since 2013, Experiential Communications has helped clients move from intention to achievement through our coaching, training and direct hands-on strategic execution.
Elevating Programs, Building Reputation & Generating Visibity Connected to Goals
- Strategic Alignment – Connect partnerships and initiatives to clear business and institutional priorities.
- Executive Relationships – Build trust with senior stakeholders to move initiatives forward.
- Clarity at Scale – Use AI and structured thinking to simplify complex ideas quickly.
- Audience-Centric & Memorable – Start with WIIFM (“What’s in it for me?”) and translate technical language into clear, story-driven communication
- Human + AI Collaboration – Combine AI speed with human judgment to ensure quality, nuance and authenticity.
Kevin Anselmo
Founder and Principal. 25+ years guiding professionals and organizations toward clearer, more impactful communication.
Support for Individuals
STRATEGIC COMMS GUIDE & SUPPORT {LITE}
Ongoing support – tailored for leaders, consultants and academics – who want high-impact, strategic support without a big commitment.
COMMUNICATION COACHING FOR LEADERS & EXPERTS
Clarify your strategy, sharpen your message, align your tactics.
Support for Teams and Organizations
Media Training for Researchers and Academics
Helping researchers reach new heights through their communication
FULLY EMBEDDED: FRACTIONAL COMMS DIRECTOR
Your guide and hands-on support for the long haul, without the weight of a full-time hire.
institutions served
individuals coached / trained
messaging / communications plans devised
What Our Clients Say
Moving closer to your goals through your marketing / communications efforts?
Our Clients
- Augusta University
- Boston University
- Duke Kunshan University
- Georgia Tech University
- NC State University
- NYU School of Medicine
- Seattle University
- Southern New Hampshire University
- University of Missouri School of Information
- Wake Forest University
- Center for Creative Leadership
- Duke Corporate Education
- Donald G. Costello College of Business
- HEC Paris
- IEDC Bled School of Management
- IESE
- IMD
- London Business School
- University of Rome Tor Vergata
- Center for Advanced Hindsight
- Duke University Global Value Chains Center
- Geneva Center for Security Policy
- Global Entrepreneurship Monitor
- Osservatorio Scientifico Imprese Femminili
- North American Society for the Sociology of Sport
- Emovis
- Nestle
- Medtronic
- SheBD
- We have also worked with other multinational companies that can’t be listed due to confidentiality agreements.
- College Advising Corps
- Global Business School Network
- International Baccalaureate Organization
- Siegel Family Endowment
- The Fellowship Initiative
Key Content

Clarifying the Cause: Strategic Messaging for Mission-Driven Organizations
Using the ABC framework – Ask, Build, and Connect – Douglas Spencer helps organizations clarify their message. A case study with the Massachusetts Children’s Alliance shows the impact.

Using AI to Create Messaging Takes Considerable Time (and That’s Good)
For the first time since starting Experiential Communications, I was able to leverage AI in thinking through my messaging. Here is the honest truth: I spent more time coming up with the messaging and my GAINS approach using AI than I probably would have without it.

Why Researchers, Academics and Subject Matter Experts Should Assess Their Communications Activities
Discover how effective communication can elevate your research impact.

6 Approaches to Incorporate into your Communications Messaging Workshop
Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible.

Personal Websites – Lessons from the Top Thinkers50
If you are a professor or thought leader and want to create an individual website, where should you begin? An interesting reference point is the latest Thinkers50 global ranking of management thinkers.

White Paper – Facilitate Knowledge Sharing with Smart Communications
September 3, 2019 – By Kevin Anselmo Digital disruption is placing a premium on learning like never before. Organizational learning can no longer be viewed
Are you moving closer to your goals through your marketing / communications efforts?
Book a free discovery call today.