Meet Your
Knowledge-to-Impact
Communications System
Strategy first. AI enabled.
Turning research and expertise into opportunities and impact
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Your Guide for Research Communications, Public Scholarship and Professional Development
Too much valuable research and knowledge never reaches the audiences who could benefit from it most. Many institutions focus on AI for teaching and research productivity. It is also important to explore how AI can support research communications, public scholarship and strategic external engagement. The Knowledge-to-Impact Communications System combines strategic communications, audience-centered messaging and AI-enabled workflows to help academics, institutions and thought leaders turn expertise into opportunities and impact.
Without a clear strategy, communication efforts often create more noise than impact. It’s like climbing a mountain without a map: plenty of effort, but limited progress toward the summit. The System begins at BASECAMP by helping you gain clarity around your goals, audiences and key messages. From there, we identify strategic PATHWAYS to help move your expertise outward: owned media channels like newsletters and blogs; earned opportunities such as media interviews, speaking engagements and partnership; shared media platforms like LinkedIn; and direct stakeholder engagement with donors, policymakers, alumni, funders or collaborators. We then help you INTEGRATE PRACTICAL AI-ENABLED WORKFLOWS into these activities so you can communicate more strategically, work more efficiently and build momentum toward the summit: THE OUTCOMES and impact you want to achieve.
Are your marketing and communications efforts actually moving you closer to your goals?
Generating impact for:
Higher education
Research centers
Health care
Nonprofits
Higher education
Research centers
Health care
Nonprofits
Small businesses
Sports
L&D departments
Faith-based organizations.
Trusted By:
Services
TRAINING
Interactive workshops and professional development programs focused on strategic communications, public scholarship and AI-enabled workflows.
INDIVIDUAL COACHING
Personalized guidance to help individuals achieve their goals through a robust, AI-enabled communications strategy.
STRATEGIC ADVISORY
Ongoing strategic counsel to help organizations align communications efforts and implement AI-enabled communications strategies.
FRACTIONAL COMMUNICATIONS LEADERSHIP
Embedded senior-level communications leadership to support messaging, stakeholder engagement and strategic communications execution.
Approach
Since 2013, Experiential Communications has helped universities, research centers and mission-driven organizations communicate with greater clarity, visibility and purpose. Today, our work increasingly focuses on helping clients strategically integrate AI into research communications, public scholarship and external engagement efforts.
Goals Before Tactics
Strong communications starts with clarity around goals, audiences and desired outcomes — not random activity.
Audience-Centered Messaging
Complex expertise only creates impact if people understand why it matters.
AI as an Enabler
We explore how AI can support communications workflows and knowledge translation while preserving authentic expertise and human judgment.
Experiential by Design
Communications skills are developed through practice, not passive theory. Like learning to drive, becoming a stronger communicator requires real-world application, repetition and feedback.
GAINS
In summary, our approach is focused on GAINS – Goals, Accountability, Inspiration, Navigation and Sustainable processes.
Kevin Anselmo
Founder and Principal. 25+ years guiding professionals and organizations toward clearer, more impactful communication.
Goals
What summit are you aiming for? We partner with you to build a strategic route to reach it.
Accountability
Inspiration
We bring you insights, encouragement and creative energy to help you think differently and stay motivated.
Navigation
Whether it’s the message, method or medium – including when and how to leverage AI – we help your communications drive real progress toward your goals.
Sustainable
institutions served
individuals coached / trained
messaging / communications plans devised
What Our Clients Say
Moving closer to your goals through your marketing / communications efforts?
Our Clients
- Augusta University
- Boston University
- Duke Kunshan University
- Georgia Tech University
- NC State University
- NYU School of Medicine
- Seattle University
- Southern New Hampshire University
- University of Missouri School of Information
- Wake Forest University
- Center for Creative Leadership
- Duke Corporate Education
- Donald G. Costello College of Business
- HEC Paris
- IEDC Bled School of Management
- IESE
- IMD
- London Business School
- University of Rome Tor Vergata
- Center for Advanced Hindsight
- Duke University Global Value Chains Center
- Geneva Center for Security Policy
- Global Entrepreneurship Monitor
- Osservatorio Scientifico Imprese Femminili
- North American Society for the Sociology of Sport
- Emovis
- Nestle
- Medtronic
- SheBD
- We have also worked with other multinational companies that can’t be listed due to confidentiality agreements.
- College Advising Corps
- Global Business School Network
- International Baccalaureate Organization
- Siegel Family Endowment
- The Fellowship Initiative
Key Content
Clarifying the Cause: Strategic Messaging for Mission-Driven Organizations
Using the ABC framework – Ask, Build, and Connect – Douglas Spencer helps organizations clarify their message. A case study with the Massachusetts Children’s Alliance shows the impact.
Using AI to Create Messaging Takes Considerable Time (and That’s Good)
For the first time since starting Experiential Communications, I was able to leverage AI in thinking through my messaging. Here is the honest truth: I spent more time coming up with the messaging and my GAINS approach using AI than I probably would have without it.
Why Researchers, Academics and Subject Matter Experts Should Assess Their Communications Activities
Discover how effective communication can elevate your research impact.
6 Approaches to Incorporate into your Communications Messaging Workshop
Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible.
Personal Websites – Lessons from the Top Thinkers50
If you are a professor or thought leader and want to create an individual website, where should you begin? An interesting reference point is the latest Thinkers50 global ranking of management thinkers.
White Paper – Facilitate Knowledge Sharing with Smart Communications
September 3, 2019 – By Kevin Anselmo Digital disruption is placing a premium on learning like never before. Organizational learning can no longer be viewed
Are you moving closer to your goals through your marketing / communications efforts?
Book a free discovery call today.
