A Messaging Workshop Experience that Provides Clarity and Consistency to Drive Results
Messaging is the cornerstone of a team’s effective marketing communications strategy
Imagine you are singing in a choir and everyone is using a different song sheet. How will it sound? Or imagine you are singing a solo but don’t know the words. What is that experience like for your audience? Just like singers need clarity around their song sheets, you need clarity around your messages. This messaging is the cornerstone of a communications strategy that drives results. We can help fill in your song sheet. We will help you:
1. Determine your overall value proposition.
2. Articulate your related key messages.
3. Unearth the compelling stories and examples that bring your messages to life.
4. Disseminate these messages.
It is a transformative experience led by Experiential Communications founder Kevin Anselmo! You will have internal alignment. You can then strategically disseminate these messages and move the needle on your overall objectives!
PROVEN MESSAGING RESULTS FOR 10+ YEARS!
Clarity
“Kevin Anselmo of Experiential Communications was instrumental in helping me articulate my messaging as a leadership professor. His guidance resulted in a social media strategy that led to extremely high levels of engagement and impact and a website that I believe sets a standard for how a professor should communicate their background, reputation and knowledge. Hire Kevin to help you define your key messages and communicate them to your audiences in a compelling way across various communications channels.”
~ George Kohlrieser, Professor of Leadership at IMD
Brand ambassadors
“As a media relations professional in higher education and health care, I found Kevin’s experiential approach and practical expertise to be energizing for our professors, doctors and hospital leaders who attended his workshops. Instead of generalized advice, Kevin created an individualized training plan that encouraged each attendee to identify their own area of expertise and learn to talk about their knowledge more succinctly.”
~ Christen Engel, Sr. Associate Vice President of Communications, Augusta University & Health System
Strategic
“Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.”
~ Bill Boulding, Dean of Duke University’s Fuqua School of Business
Instilling confidence
“Kevin Anselmo engaged a sizeable – and initially skeptical – group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!”
~ Rogan Kersh, Provost Wake Forest University
Process
PRE WORKSHOP
We will have an initial meeting with key stakeholder(s) to align on objectives. Based on this, Experiential Communications will prepare a presentation highlighting key messaging best practices, tailored to client’s context.
90 MINUTE WORKSHOP
There will be the presentation of content with breakout sessions throughout. Experiential Communications will collect feedback based on input from teams.
POST WORKSHOP
Experiential Communications will draft initial value proposition and messaging map.
FOLLOW-UP CALL
Draft messaging map language is presented to the team for feedback. Recommendations on disseminating key messages are also discussed.
NEXT STEPS
Actions are executed as discussed.