Category: FIR on Higher Education Podcast

Podcast #2 – Media relations tips in a higher education environment

Jan 20, 2014

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Kevin Anselmo

It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional…
Podcast # 1 – Integrating social media in the executive education classroom

Dec 26, 2013

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Kevin Anselmo

Most every professional wants to generate ideas that make a difference. In my first episode of FIR on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use…
Introducing my new podcast: FIR on Higher Education with Kevin Anselmo

Dec 20, 2013

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Kevin Anselmo

How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for communicators and marketers within the world of higher education? How will MOOCs and new technology impact the industry?