Tag: communications
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Communications advice from Mexico’s Tourism Secretary – “Focus on your Assets”
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Let’s play word association – what is the first thing that comes to your mind when you hear the word Mexico? Do you think of Mexico’s beautiful beaches? Immigration? Danger? Or do you think about some other unique and positive attribute of Mexico? Gloria Guevara Manzo contemplates such questions as the country’s Tourism Secretary. She’s…
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Communicating impact as a global think tank
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We all want our communications to generate impact among our audiences. But how does one do that when your key audience is Russian Prime Minister Vladimir Putin and other prominent policy makers? Tom Carver contemplates this question as the head of global communications at the Carnegie Endowment for International Peace, a private, nonprofit organization dedicated…
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Experiential learning in the form of journalist / communicator conferences
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Pick up a book on media relations or take a PR class and you will read lots of best practice. The course / book will cover topics such as press release writing, media pitching, the responsibilities of a journalist and the value of positive vs. negative press. There will probably very little mention about the value…