We all know how important trust is for any aspect of life: personal, work and education. Edelman, the global public relations firm, has been surveying the trust levels of the public for the last 14 years through the Edelman Trust Barometer. Their annual survey was released earlier this week - 33,000 people in 27 global markets took part. There are a number of takeaways from this survey for …
Restoring trust through open communications
Do you trust banks’ press releases? When a Fortune 500 CEO gives a talk about the company’s outlook, is he/she believable? Do you think organizations’ claims about being sustainable and environmentally friendly are really accurate? Do you feel that your superiors and senior leadership are honest? If you reflect public opinion, odds are your answers to all these questions are an emphatic no. …