Tag: how to develop a content strategy
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Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
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How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t…