Tag: lead magnet
-
Podcast Episode #60: IMD Professor James Henderson on How to Create a Compelling Lead Magnet
—
by
How do we get more butts in seats? This is a question many in marketing and admissions grapple with to some extent. A related question is how do we improve the quality of the students attending our school. Key to addressing these questions is lead generation. One way to generate new leads is by creating a…