"Our school punches below its weight.""Our school is not as visible at it should be.""We need to strengthen partnerships and engage more broadly with the business community."These are common refrains I hear from university presidents, deans, marketers and other school leaders. I would argue that it is virtually impossible to move the needle on these concerns if faculty are not engaged …
How Researchers Can Adopt a PR Mindset
By Kevin AnselmoKevin Kelly, co-founder of Wired magazine, noted the following in a BBC story: “Truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact. All those counterfacts and facts look identical online, which is confusing to most people.” Oxford Dictionary’s word of the year in 2016 was post truth: an adjective defined as ‘relating to …
Podcast Episode #57: Research Impact Tips from Kudos Co-founders Charlie Rapple and Melinda Kenneway
How do you measure research impact? This is among the topics discussed on episode 57 of the FIR on Higher Education podcast with guests Charlie Rapple and Melinda Kenneway, co-founders of Kudos, a web-based service that helps researchers and their institutions and funders maximize the visibility and impact of their published articles.During the interview, we also discuss the genesis of …
Podcast Episode #43: Research Communications Tips from Kirk Englehardt of Georgia Institute of Technology
Are you communicating your research in strategic and compelling way? Whether you are a communicator or an academic, you probably know this is easier said than done. On episode 43 of FIR on Higher Education, Kirk Englehardt from Georgia Institute of Technology discusses this dynamic.Kirk has helped grow the Georgia Institute of Technology research footprint in significant ways. He executed the …
Think Like a Media Company in Creating Content as an Academic
It seems the best content initiatives go by the wayside. We get too busy, other priorities creep up and we lose the inspiration. Does this resonate with you? At the same, there are academics / higher education communicators who are strategically creating content on a regular basis and consequently achieving some of their personal / institutional goals. The difference between those that succeed vs. …