A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and organizational levels. On episode 65 of FIR on Higher Education, I highlight common mistakes to avoid and interesting examples to consider.
Links highlighted on the episode:
- Example of a scannable bio: the faculty bios for The Graduate School of Business at Stanford University (take a look at Dr. Michal Kosinski’s bio).
- Example of a bio txt incorporates tabs: Professor Mark Hall for the Wake Forest University School of Law (bio).
- An example of a professor incorporating links to courses is Karl Moore of McGill University. On the research side, professor Steve Adie from Cornell Engineering includes a link from his official bio that goes to a dedicated site focused on his research of optical imaging methods.
- Faculty at IMD, a business school in Switzerland and my former employer, have links to downloadable images on their bios.
- Sara Goldrick Rab of Temple University’s College of Education wrote her bio in the first person and incorporated a call to action.
- A bio is a good way to connect to institutional marketing communications goals, as is done by The Center for Creative Leadership (example of a bio).
Have other thoughts to share about what should be incorporated into a bio? Share your opinions on the FIR Podcast Network Facebook page.