THE MOST EFFICIENT, ECONOMIC AND EFFECTIVE WAY TO INCREASE VISIBILITY FOR A SCHOOL!
Many academics haven’t been trained on how to communicate research and ideas to mainstream audiences. Distilling research and ideas into a blog post, tweet or quote for an article can be challenging. This is not about “dumbing down your research” but rather a rigorous process to communicate the key implications to the public. Many shy away from external communications opportunities and leave the benefits on the table. Our training program addresses this directly.
Training and mobilizing professors / researchers is the most efficient, economical and effective means to increase an institution’s visibility. It also ensures an academic is maximizing his or her impact. Our trainings focus on how academics from different disciples can communicate to public audiences, using earned (traditional media), owned (content you own a blog or podcast) and shared media (social media). We customize each workshop so it resonates with the particular audience. Each session is based on research and then focuses on individual personal application.
Here is sampling of some of the topics presented during our workshops.
- Developing Your Strategy
- How to Foster Relationships with the Media
- Keys to Communicating Your Message to Journalists
- Op Ed Writing
- Best Practice Blogging
- Using Twitter and LinkedIn Strategically
CUSTOMIZED WORKBOOK / INTERNAL TRAINING BOOKLET
We work in collaboration with clients to create an internal training guide that can be distributed throughout the organization. The guide consists of:
- Media training curriculum
- Internal communications branding policies and resources
- Messaging from senior leadership on the importance of external communications
- Other materials relevant to your particular context
MEDIA TRAINING PROGRAM BENEFITS
Our training helps you have impact. This impact means different things to different academics. It could be getting your ideas and research into the public space and sharing your knowledge with key audiences. This might lead to changing people’s behavior or perspective on a particular topic. Perhaps it relates to career impact and the opportunity to have new opportunities as the result strategically communicating your work to public audiences. We give you the tools, frameworks and confidence to effectively communicate and help you mitigate the risk achieve your impact goals.
Communicators working for institutions
We help you personify the notion of a social business. Your subject matter experts have the means to communicate to audiences directly and essentially serve as ambassadors for your institution. Our workshops save you time – we’ve prepared everything for you and our materials serve as an ongoing learning resource for your colleagues. It saves you money: you can hire new communications staff, or for a fraction of the cost, train those individuals sitting on the sidelines. Just imagine how much more positive visibility your school / center’s brand can generate by having a greater number of your colleagues communicating effectively?
WHY EXPERIENTIAL COMMUNICATIONS / KEVIN ANSELMO?
I love to teach and am passionate about helping academics communicate. The program I put together is based on spending countless hours gleaning the very best practice in higher education communications and then devising a comprehensive curriculum. I have been working in PR for a long-time, yet in putting together this curriculum, I have learned so much in the process. I know you will too! The program also incorporates the expertise of journalists, media-savvy academics and other expert communicators. It also based on my experiences leading public relations and media relations initiatives at two top business school: IMD in Switzerland and Duke University’s Fuqua School of Business.
“Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.” – Bill Boulding, Dean of Duke University’s Fuqua School of Business
“Kevin Anselmo provided our faculty members with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged. He was even able to provide a luddite such as myself with valuable takeaways that have proven very impactful!” – Joe Phillips, Dean of the Albers School of Business at Seattle University
“The media training sessions provided by Experiential Communications were interactive, effective, and highly enjoyable. Kevin has a polished but informal and approachable training style that worked really well for our team. We are already implementing many of the ready-to-use ideas we discussed and have set in motion several longer-term initiatives identified during the sessions. It was very productive time for us and we look forward to working together again!” – David Young, CEO at VIF International Education
“Kevin developed and ran a media training session for our program directors around the country. The training was very well received and helped our program directors with key talking points and tips for working with local media outlets. He empowered them and made them see that they could help the great work of their advisers get recognized.” – Amir Farokhi, Chief Operating Office at College Advising Corps
LET’S GET STARTED!
Each package that I put together is customized for the particular client’s needs. Contact me to discuss putting together a program for your school, group or team.