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Media Training for Academics


The Most Efficient, Economic and Effective Way to Increase Visibility For a School or Center!

Are you ready to maximize your impact?

Many academics haven’t been trained on how to communicate research and ideas to mainstream audiences. Distilling research and ideas into a blog post, tweet or quote for an article can be challenging. This is not about “dumbing down your research” but rather a rigorous process to communicate the key implications to the public. Many shy away from external communications opportunities and leave the benefits on the table.

Communicating research & expertise to external audiences can lead to:

Visibility for your institution, program and/or initiative

Impacting policy

Shaping opinions

Increases in research funding

Career growth

Benefiting society

 Workshop Benefits

FOR ACADEMICS:
Our training helps you have impact. This impact has different significance for different academics. It could be getting your ideas and research into the public space and sharing your knowledge with key audiences. This might lead to changing people’s behavior or perspective on a particular topic. Perhaps it relates to career impact and generating new opportunities as the result of strategically communicating your work to public audiences. We give you the tools, frameworks and confidence to effectively communicate and achieve your impact goals.

FOR COMMUNICATORS:
We help you personify the notion of a social business. Your subject matter experts have the means to communicate to audiences directly and essentially serve as ambassadors for your institution. Our workshops save you time - we’ve prepared everything for you and our materials serve as an ongoing learning resource for your colleagues. It saves you money: you can hire new communications staff, or for a fraction of the cost, train those individuals sitting on the sidelines. Just imagine how much more positive visibility your school / center’s brand can generate by having a greater number of your colleagues communicating effectively?

Course content is based on best practice in higher education communications across different disciplines 

Here is sampling of some of the topics presented during
our workshops:


 - Developing Your External Communications Strategy
- How to Foster Relationships with the Media
- Keys to Communicating Your Message to Journalists
- Op Ed Writing
- Best Practice Blogging
- Using Twitter and LinkedIn Strategically

About Workshop Instructor - Kevin Anselmo, author of Maximize Your Impact

Kevin Anselmo is the Founder and Principal of Experiential Communications. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media.

Current and past clients include College Advising Corps; Duke Corporate Education; Duke University Center on Globalization, Governance & Competitiveness; Geneva Centre for Security Policy; IEDC Bled School of Management; IMD; Montreux School of Business; Nestle; North Carolina State University’s Emerging Issues Initiative; North American Society for the Sociology of Sport; Seattle University; University of Tor Vergata in Rome; and VIF International Education. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed media relations for IMD in Switzerland. He lived and worked in Switzerland for eight years and in Germany for two years. Currently, he resides in Chapel Hill, North Carolina with his wife and two young boys.

CUSTOMIZED COMMUNICATIONS GUIDELINES & MEDIA TRAINING BOOKLET FOR YOUR SCHOOL OR ORGANIZATION

Imagine having one resource for your school or organization that includes all of your institutional communications guidelines as well as a media training best practice guide. Leveraging the content in the  book "Maximize Your Impact - How Academics Can Communicate Knowledge Through Traditional and Digital Media", we work in collaboration with clients to create such a resource that can be distributed throughout your organization. The guide can consist of:

• Select sections of media training content highlighted in the “Maximize Your Impact”.
• Your internal communications policies.
• The key messaging of your school or organization.
• Available resources (such as institutional social media feeds, photos, websites, etc).
• Messages from senior leadership on the importance of external communications for your organization with the goal of generating buy-in from professors, researchers and others.

Such a resource is invaluable to cascading your communications strategy, mobilizing your colleagues and providing relevant education.

Testimonials:

"The media training sessions provided by Experiential Communications were interactive, effective and highly enjoyable. Kevin has a polished but informal and approachable training style that worked really well for our team. We are already implementing many of the ready-to-use ideas we discussed and have set in motion several longer-term initiatives identified during the sessions.”

- David Young (CEO of VIF International)

"Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.”

- Bill Boulding (Dean of Duke University's Fuqua School of Business)

“Kevin Anselmo provided our faculty members with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged.”

- Joseph Phillips (Dean, Albers School of Business at Seattle University)

Ready to take action? 

Thank you for taking the time to review this page. Let's set up a time to discuss how we can customize a workshop for your school or organization. I look forward to the possibility of working with you!

CONTACT: Kevin Anselmo
Email: kevin@experientialcommunications.com
Tel: +1 919-260-0035

©2017 Experiential Communications