Tag: Rachel Slocum

Podcast # 9: Building Online Community and Mobilizing Ambassadors to Promote New Books

May 1, 2014

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Kevin Anselmo

Are you a new author and thinking about innovative ways to market your book? If yes, then you will want to listen to episode 9 of FIR on Higher Education.
Why Individuals within Higher Education Need to Read Spin Sucks

Apr 3, 2014

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Kevin Anselmo

Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected voice on how public relations / marketing needs to adapt within the new digital communications…