Author: Kevin Anselmo
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Podcast # 3 – LinkedIn tips for thought leaders
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Surely all of us use LinkedIn in some capacity. But how many can claim that they are fully leveraging LinkedIn to the fullest? LinkedIn offer’s opportunities for thought leaders to disseminate their research and connect with other influencers in their respective fields. For public relations practitioners, LinkedIn can be a valuable tool to promote news…
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Podcast #2 – Media relations tips in a higher education environment
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It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional…
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Holiday greeting lessons from Truman State University
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Don’t we all love receiving those politically correct holiday well wishes with no personalized message from brands we hardly ever interacted with? Note sarcasm. Of course, holiday greetings, done right, are an important way in which we can connect with different stakeholder groups. Truman State University, a public liberal arts and sciences university located in…
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2013 reflections and lessons on launching a consultancy while balancing other responsibilities
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2013 will go down as one my most exhilarating and intense years of my life. Starting my own communications consulting company has been a career goal for many years, and I am delighted to be in the position to finally go for it. Getting a company off the ground, as any entrepreneur can attest to, requires…