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Author: Kevin Anselmo

  • Celebrating Petra and learning from the Nabateans during the US presidential campaign

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    Kevin Anselmo

    Saturday, August 25th was the deadliest day of fighting in Syria as over 300 deaths were reported. Yet the news cycle in the United States focused on the latest slander and pettiness from the US presidential election. Most all of the Sunday morning talk shows focused solely on the upcoming Presidential election – how hurricane…

  • Using social media to choose a college major

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    Kevin Anselmo

    Educational training and job placement go hand-in-hand. Sure, there are exceptions, but for the most part those that graduate from college have a better chance of securing employment than those that don’t. And in the United States, there is some troubling news on this front. The Pathways to Prosperity study by the Harvard Graduate School…

  • Be a thought leader (and hence a continual learner)

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    Kevin Anselmo

    If you are a professional, are you taking action to become a thought leader? If you are a student interested in a certain career path, are you communicating your learnings and building your expertise? If not, you should, says Gerard Corbett, chairman and CEO of the Public Relations Society of America. “Everybody has the opportunity…

  • Why do mothers seem to “get” social media better than CEOs?

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    Kevin Anselmo

    Trivia – according to Nielsen, one-third of the bloggers in the world are: a) Chief Executive Officers b) Chief Marketing Officers c) Chief Learning Officers d) Moms The correct answer, as the title of this post would indicate, is Moms! There is much that moms can teach the C-Suite about many topics, but for the…

  • When is your graduation date?

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    Kevin Anselmo

    Dear Friend, Do you ever come across individuals’ personal branding which goes over-board in flaunting academic accomplishments, be it on LinkedIn, Twitter, email signatures, personal introductions and business cards? I recently saw an email from an individual that listed a master’s degree accomplishment in the email display name! Educational accomplishments should indeed be celebrated and…

  • Experiential learning in the form of journalist / communicator conferences

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    Kevin Anselmo

    Pick up a book on media relations or take a PR class and you will read lots of best practice. The course / book will cover topics such as press release writing, media pitching, the responsibilities of a journalist and the value of positive vs. negative press. There will probably very little mention about the value…