Category: Other
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Why Public Relations Practitioners Need to Be Organizational Educators
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In the old days, it was simple for us communicators. Do some media training for just a few of the top spokespeople in the organization and ensure everyone is on message. Then work on coming up with a story, pitch it in the press and receive a positive clip. Finally, send it to a few…
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Re-thinking where you live and pursuing goals
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Are you happy where you live at the moment? Are you able to pursue your goals – both personal and professional – in the current place you live? I am contemplating this question as I sit on a bench overlooking Lake Geneva and the mountains (pictured to the left) in a small village town outside of…
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Teens, Visual Storytelling and Higher Education Communications
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It is no surprise that young people are fleeing Facebook in favor of other social media sites. In fact, Facebook even announced their concern about this during an earnings announcement last year. It seems like there are new studies out on a regular basis showing the most used social media sites among particular demographics. The…
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Why Individuals within Higher Education Need to Read Spin Sucks
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Need a reference point for public relations done right? If yes, read the new book Spin Sucks, Communications and Reputation Management in the Digital Age by public relations thought leader Gini Dietrich. For several years, Dietrich has been a respected voice on how public relations / marketing needs to adapt within the new digital communications…