Category: Other
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Podcast #2 – Media relations tips in a higher education environment
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It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted. So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional…
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Holiday greeting lessons from Truman State University
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Don’t we all love receiving those politically correct holiday well wishes with no personalized message from brands we hardly ever interacted with? Note sarcasm. Of course, holiday greetings, done right, are an important way in which we can connect with different stakeholder groups. Truman State University, a public liberal arts and sciences university located in…
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2013 reflections and lessons on launching a consultancy while balancing other responsibilities
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2013 will go down as one my most exhilarating and intense years of my life. Starting my own communications consulting company has been a career goal for many years, and I am delighted to be in the position to finally go for it. Getting a company off the ground, as any entrepreneur can attest to, requires…
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The meaning behind my company name – Experiential Communications
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My wife and I had the pleasure of naming our first child in 2012. Like all parents, we wanted something different and unique that would personify our son. We chose Luca Salvatore. The name reflects my Italian heritage and Salvatore is the name of my grandfather. Luca is also one of the most popular names…