Other – Page 8 – Experiential Communications

Do You Really Need to Pay Journalists for Ink in China?

Sep 17, 2014

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Generating media visibility in China has always been a priority for the institutions that I have worked with in the past. Throughout the years, I have developed some excellent rapport with Chinese media, which led to some nice placements. I never paid a single Yuan for this coverage, so I was confused when I heard…

Communicating to Students in China – Perspectives from NYU Shanghai

Sep 9, 2014

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Kevin Anselmo

Many universities are grappling with the pros and cons of setting up universities in different parts of the world as well as reaching students in China. In a two-part interview series, I glean some best practice from the experiences of professionals working for NYU Shanghai. Established in 2013, NYU Shanghai is the third degree-granting campus established…

The Correlation between Digital Communications Efforts and Traditional Media Exposure

Sep 3, 2014

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Kevin Anselmo

There is a clear link between digital media presence and traditional media exposure. Mark Anthony Neal is a professor at Duke with a prolific digital media footprint (access previous Q and A interviews on why he thinks this is important for academics and a follow-up piece on his social media strategy). This week, he shared how digital media success…

Leveraging Social Media as an Academic

Aug 26, 2014

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Kevin Anselmo

Imagine writing or editing over 1,000 blog posts in a year. Or what about engaging with over 28,000 followers on Twitter. For Duke Professor Mark Anthony Neal, this is not a dream but a reality. In a previous post, Mark outlined why he considered external communications important as a professor. So if you are not sure why you should blog,…

Why Professors Should Disseminate their Knowledge and Share Opinions to Public Audiences

Aug 20, 2014

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Kevin Anselmo

Professors have a megaphone to the world. There are incredible opportunities for academics to communicate their knowledge with the general public through traditional and social media. While many don’t for various reasons, there are a number of professors who are doing this incredibly well. One such individual is Mark Anthony Neal, an African American studies professor at…

Celebrating Higher – and International – Education in Switzerland

Aug 1, 2014

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Kevin Anselmo

Today is Swiss national day! Switzerland is an amazing place – I called it home for eight years. If there is a heaven on earth in terms of natural beauty, Switzerland is it. Many are aware that tourists flock to Switzerland to take in the scenery, eat some of the finest chocolate in the world…

Category: Other

Do You Really Need to Pay Journalists for Ink in China?

Communicating to Students in China – Perspectives from NYU Shanghai

The Correlation between Digital Communications Efforts and Traditional Media Exposure

Leveraging Social Media as an Academic

Why Professors Should Disseminate their Knowledge and Share Opinions to Public Audiences

Celebrating Higher – and International – Education in Switzerland