Category: FIR on Higher Education Podcast
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Podcast Episode #43: Research Communications Tips from Kirk Englehardt of Georgia Institute of Technology
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Are you communicating your research in strategic and compelling way? Whether you are a communicator or an academic, you probably know this is easier said than done. On episode 43 of FIR on Higher Education, Kirk Englehardt from Georgia Institute of Technology discusses this dynamic. Kirk has helped grow the Georgia Institute of Technology research footprint in…
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Podcast Episode #42: Interview about Rankings with Della Bradshaw of the Financial Times
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Rankings have a huge impact on students’ higher education choices. It is interesting to observe how different schools communicate their rankings depending on the results. Della Bradshaw, Business Education Editor at the Financial Times, has been managing the FT’s rankings for 18 years. I interviewed her about the rankings process on FIR on Higher Education episode 42. Among the topics…
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Podcast Episode #41 – How to Create a Messaging Map
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Getting stakeholders aligned on key messaging and branding is much more easier said than done. It is certainly a challenge to put together a key message map (as an example, see this map from the University of Missouri Extension) and then to cascade it throughout an institution. On episode 41 of FIR on Higher Education, we…
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Podcast Episode #40: The State of Higher Education Branding
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If you are thinking about branding within a higher education context in any capacity, then you will want to listen episode 40 of FIR on Higher Education. Xavier University Professor Tom Hayes is the guest. Hayes, an expert on the marketing of higher education, shares insights from his 2015 study on The State of Higher…
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Book Review Podcast: What Communicators Can Learn from David Axelrod’s “Believer”
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As a strategic communicator, David Axelrod has seen it all. In 2008 and 2012, Axelrod was the communications brains behind Barack Obama’s presidential election victories. He also navigated significant communications crises and developed strategic messaging that moved millions. In his tremendous book Believer: My Forty Years in Politics, David Axelrod shares these stories and lessons.…