Episode 28: McGill University Professor Karl Moore on How to Build Your Thought Leadership by Conducting Interviews
It is great to be interviewed. Benefits come from the external exposure if you have properly communicated your message. There also benefits from being the interviewer. McGill University Professor Karl Moore can attest to this. He conducts a CEO Interview Series in which he interviews a CEO or throughout leader. The interview is disseminated across […]
How to Consistently Deliver Your Messages in Media Interviews {Podcast Interview}
Wouldn’t it be great to consistently get your message across in media interviews? University of North Carolina Professor Cynthia Bulik, an expert on eating disorders, is someone who knows how to do this. Take for example this CBS interview she did in which she answers six different questions in a three-minute time period. She communicates all her key talking points […]
Podcast Episode #26: Re-thinking how we Approach Media Training in Higher Education
Many academics are uneasy about how to communicate to external audiences. With good reason – they are trained on how to speak with academic audiences, not the general public. Thus, media training is important. On episode 26, we delve into this topic. It is a bit different than our usual show format. I just launched […]
Podcast Episode 25: PR Measurement Tips from Shonali Burke
What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how […]
FIR on Higher Education #24: Op Ed Writing Tips
Throughout my years working in higher education PR, I have come across countless professors who’ve aspired to see their Op Ed in the New York Times. My response: it is easier said than done. Senior communications consultant Roland King is leading a project in which he is analyzing university presidents’ Op Eds. He’s looked at […]
Episode 23: Social Media and Academic Freedom
Recent cases of academics posting inflammatory content has led to consequences. Case in point is Steve Salaita. A tenured professor, Salaita was ready to accept a new role University of Illinois. However, his job offer at U of I was rescinded, allegedly because of anti-Semitic tweets. David Guth, a professor at the University of Kansas, posted insensitive tweets about […]
Podcast Episode #22: Professor Deborah Lupton on How Academics Can Leverage Social Media
How can academics overcome the barriers of social media? What is the key to getting more academics to leverage social media? Deborah Lupton, a Professor at the University of Canberra, addressed these questions and other related topics on episode 22 of FIR on Higher Education. Deborah brings a unique perspective as the author of the study Feeling Better Connected – […]
Podcast Episode 21: Marketing Leadership with Harvard Business School CMO Brian Kenny
Anyone who works in higher education marketing and communications surely grapples with the challenges of building consensus while not getting weighed down by meetings and politics. Balancing stakeholder demands – be it from the dean’s suite, the faculty, students or alumni – can be challenging. Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business […]
Podcast Episode 20: Professor David Burkus on the Myths of Creativity
Where do great ideas come from? Professor David Burkus of Oral Roberts University provides answers to this question on episode 20 of FIR on Higher Education. He offers insights on how communicators can creatively share thought leadership and what academics can do to innovate in the ways they research and teach. Host of an excellent […]
Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”
How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t […]