Podcast Episode #53: Communicating Your Unique Value Proposition Around Your Career

HeidiCommunicating our unique value propositions as it relates to our careers can be challenging. It is of course very important, especially since we know that the days of staying at one job for life are long gone. Studies show that the average professional changes jobs seven times. We need to have a communications plan as we think about career transitions and opportunities. Dr. Heidi Scott Giusto is an expert in helping academics think about their job searches. In the latest episode of FIR on Higher Education, Heidi shares insights on how professors and practitioners alike should be best approach a new career opportunity.

Among the topics we address are:

– Common mistakes in cover letters and CVs
– The difference between a resume and CV
– Interviews Do’s and Don’ts
– The link between digital footprint and career opportunities
– Networking and the job search

Resource mentioned during the interview

Strengths Finder

About Heidi Scott Giusto

Heidi is the founder of Career Path Writing Solutions. Her professional experience working as a writing consultant, writer, editor, and Duke University Admissions reader has allowed her to help businesses and individuals achieve their goals. She helps clients market their businesses, publish their books, land interviews, receive job offers, and get accepted into their programs or schools of choice. In addition to helping countless other people follow their career path dreams, Heidi has successfully applied for and received more than $300K in fellowships, scholarships, and grants from institutions including Duke University and Harvard University.

Heidi earned her PhD from Duke University and has been featured in US News & World Report, Vitae, Youngstown State University Magazine for Alumni and Friends, and Ph.D. Career Guide, among other publications. She is a Certified Professional Resume Writer (CPRW), a Certified Employment Interview Professional (CEIP), a member of the Professional Association of Resume Writers & Career Coaches, and a Career Thought Leaders Associate.