By Kevin Anselmo What percentage of CEOs trust their CMOs? Think about it …… Answer: not very many. In fact, it is just 20% according to a recent study by the Fournaise Marketing Group. I learned this tidbit at a Triangle Marketing Club event from guest speaker Douglas Burdett, host of The Marketing Book podcast (one of my favorite podcasts out there). Burdett interviews marketing book …
Podcast Episode #52: Communicating Differentiation
Is your school prestigious? Or does it attract students based on reputation? Your answer should impact how you market and communicate to different stakeholders. We delve into this topic on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business schools and shares …
Podcast Episode #41 – How to Create a Messaging Map
Getting stakeholders aligned on key messaging and branding is much more easier said than done. It is certainly a challenge to put together a key message map (as an example, see this map from the University of Missouri Extension) and then to cascade it throughout an institution. On episode 41 of FIR on Higher Education, we explore these topics with Deborah Maue, VP of Strategic Marketing and …