Tips for Higher Ed Marcom Professionals from Popular Marketing Books
Communications strategy and execution tips for higher education marketers based on different books.
Podcast Episode #52: Communicating Differentiation
Is your school prestigious? Or does it attract students based on reputation? Your answer should impact how you market and communicate to different stakeholders. We delve into this topic on episode 52 of FIR on Higher Education. Guest Bertrand Guillotin, a professor at Temple University’s Fox School of Business, has researched the internationalization strategies of business […]
How to Create a Messaging Map {Podcast}
September 19, 2015 – Hosted by Kevin Anselmo Getting stakeholders aligned on key messaging and branding is much more easier said than done. It is certainly a challenge to put together a key message map (as an example, see this map from the University of Missouri Extension) and then to cascade it throughout an institution. […]