Tag: Joe Pulizzi
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Episode #36: Content Marketing Tips from Joe Pulizzi
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“Effective marketing is about effective publishing.” This is among the advice that Content Marketing Institute founder Joe Pulizzi shared on FIR on Higher Education #36. One of the leading experts in the world on content marketing, Pulizzi talked about how individuals working in a higher education environment can achieve their marketing goals through a content strategy. He gave an…