Media Training
for Researchers & Academics
Helping researchers reach new heights in communication – with clarity, confidence and impact.
Curious how the this solution can be tailored to your needs?
Where You’re at on the Trail
You’re doing important, meaningful work, but it’s not reaching the broader world. Too often, your research stays at basecamp while the summit – visibility, impact, and influence – remains out of reach. By strengthening how you communicate your ideas, you can elevate the profile of your institution or program, influence policy, inspire public understanding, attract funding and advance your career.
Supporting your Journey to the Top
This experiential training program empowers academics to become confident, compelling communicators. Through hands-on workshops tailored to your context, you will learn how to articulate your key messages, navigate media interviews, translate research into accessible writing and leverage AI. You will walk away with practical tools, personalized insights, and renewed motivation to engage external audiences.


What’s Included
Using AI to Disseminate Research
Developing your external communications strategy
How to foster relationships with the media
Using social media effectively
Op Ed writing and best practices for blogging
Customized training booklet including messaging templates and institutional resources
Post training 1-to-1 follow-up consultations with select participants to ensure you are making progress
What Our Clients Say
“Kevin Anselmo delivered a workshop on Thought Leadership, designed to help faculty write about our research for blogs, LinkedIn, etc., specifically in order to communicate the managerial importance of our research. It was very enlightening and energizing. We were given a set of guidelines to follow, making it easy to think about what aspects of our research would resonate with an external audience. Kevin was organized, interesting, and had a lot of great examples that faculty could identify with.”
Cheryl Druehl
Faculty at the George Mason University School of Business
“Kevin Anselmo engaged a sizeable – and initially skeptical – group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!”
Rogan Kersh
Provost Wake Forest University
“As a media relations professional in higher education and health care, I found Kevin’s experiential approach and practical expertise to be energizing for our professors, doctors and hospital leaders who attended his workshops. Instead of generalized advice, Kevin created an individualized training plan that encouraged each attendee to identify their own area of expertise and learn to talk about their knowledge more succinctly. Following the training, we have cultivated relationships with at least a dozen new faculty experts.”
Christen Engel
Sr. Associate Vice President of Communications, Augusta University & Health System
“Kevin Anselmo provided our faculty with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged. He was even able to provide a luddite such as myself with valuable takeaways that have proven very impactful!”
Joe Phillips
Dean of the Albers School of Business at Seattle University
“Translating our research into audience-friendly articles has significantly expanded our impact, often leading to unexpected collaborations. Kevin Anselmo of Experiential Communications tailored a workshop to enhance our research team’s communication skills, resulting in well-received content shared on our blog and external media outlets. This improved ability to convey our research findings promises long-term benefits.”
Aline Holzwarthps
Principal of Center for Advanced Hindsight at Duke University
“Kevin Anselmo provided communications training for schools at the North American Society for Sociology of Sport annual conference. The training was well received and well attended. Kevin did a great job giving real examples that helped our membership make connections to their own engagement with media outlets. He was professional, well prepared, engaging and most importantly very knowledgeable.”
Theresa Walton- Fisette
President of the North American Society for the Sociology of Sport
“To help our researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops. Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hand-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!”
Theresa Walton- Fisette
Former Director of a research contract organization
What Our Clients Say
Investment
$5,000 – $10,000 (depends on topics to be covered, number of sessions, follow-up support, administrative logistics, etc.).