Knowledge-to-Impact

System

Strategy first. AI enabled. Built to turn research and expertise into opportunity and impact.

Ready to turn your expertise into impact?

How the System Works

AI is rapidly changing how expertise is discovered, communicated and amplified. While many universities and research institutions focus on AI for teaching and research productivity, far fewer are exploring how AI can support research communications, public scholarship and strategic external engagement.

The Knowledge-to-Impact System combines strategic communications, audience-centered messaging and AI-enabled workflows to help individuals and organizations translate expertise into meaningful outcomes aligned with their goals and priorities. Through training, coaching and advisory services, I help academics, institutions and thought leaders understand, adapt and implement the system in their own context.

Four Pathways from Expertise to Impact

Owned Platforms

Earned Opportunities

Shared Media

Stakeholder Engagement

How We Work Together

The Knowledge-to-Impact System is delivered through three flexible engagement models.

Training

Half-day and full-day workshops for faculty groups, research center teams and executive education programs. Hands-on, practical and tailored to your institutional context.

Coaching

One-on-one and small group coaching for academics and thought leaders who want to build visibility, sharpen their messaging and implement the system around their individual goals.

Advisory

Strategic advisory engagements for institutional leaders — deans, VPs for Research and communications teams — who want to build a coordinated knowledge-to-impact infrastructure across their institution.

Trusted by Leading Academic Institutions

“Kevin Anselmo delivered a workshop on Thought Leadership, designed to help faculty write about our research for blogs, LinkedIn, etc., specifically in order to communicate the managerial importance of our research. It was very enlightening and energizing. We were given a set of guidelines to follow, making it easy to think about what aspects of our research would resonate with an external audience. Kevin was organized, interesting, and had a lot of great examples that faculty could identify with.”

Cheryl Druehl

Faculty at the George Mason University School of Business

“Kevin Anselmo engaged a sizeable – and initially skeptical – group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!”

Rogan Kersh

Provost Wake Forest University

“As a media relations professional in higher education and health care, I found Kevin’s experiential approach and practical expertise to be energizing for our professors, doctors and hospital leaders who attended his workshops. Instead of generalized advice, Kevin created an individualized training plan that encouraged each attendee to identify their own area of expertise and learn to talk about their knowledge more succinctly. Following the training, we have cultivated relationships with at least a dozen new faculty experts.”

Christen Engel

Sr. Associate Vice President of Communications, Augusta University & Health System

“Kevin Anselmo provided our faculty with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged. He was even able to provide a luddite such as myself with valuable takeaways that have proven very impactful!”

Joe Phillips

Dean of the Albers School of Business at Seattle University

“Translating our research into audience-friendly articles has significantly expanded our impact, often leading to unexpected collaborations. Kevin Anselmo of Experiential Communications tailored a workshop to enhance our research team’s communication skills, resulting in well-received content shared on our blog and external media outlets. This improved ability to convey our research findings promises long-term benefits.”

Aline Holzwarthps

Principal of Center for Advanced Hindsight at Duke University

“Kevin Anselmo provided communications training for schools at the North American Society for Sociology of Sport annual conference. The training was well received and well attended. Kevin did a great job giving real examples that helped our membership make connections to their own engagement with media outlets. He was professional, well prepared, engaging and most importantly very knowledgeable.”

Theresa Walton- Fisette

President of the North American Society for the Sociology of Sport

“To help our researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops. Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hand-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!”

Theresa Walton- Fisette

Former Director of a research contract organization

What Our Clients Say

Investment

$5,000 – $10,000 (depends on topics to be covered, number of sessions, follow-up support, administrative logistics, etc.).

Curious how this solution can be tailored to your needs?