Knowledge-to-Impact Communications System
Strategic Advisory
Direct guidance on how to use strategic communications and AI to turn research and expertise into opportunity and impact.
Ready to turn your expertise into impact?
Strengthen the Strategy and Systems for Communicating Research and Delivering on Organizational Goals
Research alone does not create impact. Expertise must be communicated, positioned and strategically connected to the audiences, stakeholders and opportunities that can help ideas move outward into the world.
The Knowledge-to-Impact Strategic Advisory offering helps universities, research centers and mission-driven organizations develop a more intentional and aligned approach to research communications, public scholarship and strategic external engagement through the thoughtful integration of AI.
We work closely with leaders to understand their unique context, priorities, audiences and challenges. From there, we customize and apply the Knowledge-to-Impact Communications System to help organizations strengthen messaging, clarify goals, identify strategic communications pathways and integrate practical AI-enabled workflows that support broader institutional objectives.
This is not about adding more fragmented communications activity. It is about building a clearer strategy for how expertise moves toward visibility, engagement, influence and real-world impact. We will collaborate to:
clarify communications and research impact goals,
strengthen institutional and faculty messaging,
identify high-value communications and stakeholder engagement pathways,
align communications activities with broader institutional priorities,
and integrate practical AI-enabled workflows that improve efficiency, scalability and strategic focus.
The advisory process combines strategic thinking, practical implementation and AI-enabled systems grounded in more than 13 years of experience supporting universities, research centers and mission-driven organizations.
The result is a more focused, modern and sustainable approach to translating research and expertise into opportunity and impact.
The benefits are tailored to your context.
- Greater alignment between communications activities and organizational priorities
- Flexible strategic support tailored to evolving organizational needs
- Experienced partnership grounded in 25+ years of communications leadership
- AI-enabled communications workflows that improve efficiency and impact
- Reputational influence
- Increased credibility
Trusted by Leading Academic Institutions
“Kevin Anselmo delivered a workshop on Thought Leadership, designed to help faculty write about our research for blogs, LinkedIn, etc., specifically in order to communicate the managerial importance of our research. It was very enlightening and energizing. We were given a set of guidelines to follow, making it easy to think about what aspects of our research would resonate with an external audience. Kevin was organized, interesting, and had a lot of great examples that faculty could identify with.”
Cheryl Druehl
Faculty at the George Mason University School of Business
“Kevin Anselmo engaged a sizeable – and initially skeptical – group of senior faculty leaders in a lively, hands-on workshop on enhancing strategic communication about research and creative work. Our group left energized, more confident in their ability to gain visibility for complex findings and programs, and grateful. Bravo!”
Rogan Kersh
Provost Wake Forest University
“As a media relations professional in higher education and health care, I found Kevin’s experiential approach and practical expertise to be energizing for our professors, doctors and hospital leaders who attended his workshops. Instead of generalized advice, Kevin created an individualized training plan that encouraged each attendee to identify their own area of expertise and learn to talk about their knowledge more succinctly. Following the training, we have cultivated relationships with at least a dozen new faculty experts.”
Christen Engel
Sr. Associate Vice President of Communications, Augusta University & Health System
“Kevin Anselmo provided our faculty with an all-day training workshop on the use of social media to advance their research efforts. Throughout the workshop he continually provided new insights on how these platforms can be used to expand one’s impact and visibility. Some of our faculty are quite media savvy, but even the most knowledgeable were learning many new things from Kevin. He is very good at reading his audience and moving things along at the right pace to keep everyone engaged. He was even able to provide a luddite such as myself with valuable takeaways that have proven very impactful!”
Joe Phillips
Dean of the Albers School of Business at Seattle University
“Translating our research into audience-friendly articles has significantly expanded our impact, often leading to unexpected collaborations. Kevin Anselmo of Experiential Communications tailored a workshop to enhance our research team’s communication skills, resulting in well-received content shared on our blog and external media outlets. This improved ability to convey our research findings promises long-term benefits.”
Aline Holzwarthps
Principal of Center for Advanced Hindsight at Duke University
“Kevin Anselmo provided communications training for schools at the North American Society for Sociology of Sport annual conference. The training was well received and well attended. Kevin did a great job giving real examples that helped our membership make connections to their own engagement with media outlets. He was professional, well prepared, engaging and most importantly very knowledgeable.”
Theresa Walton- Fisette
President of the North American Society for the Sociology of Sport
“To help our researchers define and tell their stories, we brought in Kevin Anselmo to provide a series of strategic communications workshops. Kevin truly understands academics and researchers and he was exceptional at tailoring his materials to the context of our organization. There was plenty of ‘hand-on’ in-class and between-class coursework for participants to put into practice what they learned. These experiential aspects of the workshops, in turn, helped cement learnings and instill confidence. In course evaluations, every respondent indicated they would recommend it to their other colleagues. And for marketing and communications leaders like me who work in a research-based organization, this training is a great way to build brand ambassadorship and extend your resources. By enabling researchers to tell their own story, your organization’s impact multiplies. Highly recommend!”
Theresa Walton- Fisette
Former Director of a research contract organization
Experiential and Customized
My approach to strategic advisory is highly experiential, collaborative and adaptable. Rather than delivering static recommendations that sit on a shelf, I work alongside organizations to help apply strategy within real-world communications environments and evolving institutional priorities. That may involve clarifying messaging, strengthening thought leadership, identifying stakeholder engagement opportunities, supporting leadership communications or exploring practical AI-enabled workflows that improve efficiency and impact. The focus is always on helping organizations make meaningful progress toward the goals that matter most to them.
Flexibility is central to every advisory engagement. Some organizations need high-level strategic counsel and outside perspective. Others benefit from hands-on collaboration around messaging, communications planning, workshop facilitation or aligning teams around shared priorities. Because every institution, initiative and leadership team is different, the engagement evolves based on changing needs, opportunities and organizational realities. The goal is not simply to provide recommendations, but to serve as a strategic partner who helps organizations communicate with greater clarity, consistency and purpose.