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Podcasting

Content Marketing, Public Relations · June 22, 2016

Integrate Content Into The Customer Experience

One of my former communications colleagues in Switzerland always used to say “savoire-faire et faire-savoir”, meaning “know how and make known”. All too often, we don’t do this when it comes to our communications assets. Strategic communications is about strategic dissemination. If you generate amazing media visibility, you need to communicate this to your audiences across all your different …

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Communications, Content Marketing, Professors, Public Relations · April 21, 2016

Why Groups and Individuals Within Higher Education Should Consider Podcasting

It is a crowded content space out there. Attention spans are limited. As you think about your content marketing strategy, you should perhaps consider podcasting as a medium to achieve your goals. Podcasting is the only form of content that can be consumed while an individual is doing other activities. Whether you are doing housework, driving or exercising, you can tune into your favorite podcasts. …

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Content Marketing, FIR on Higher Education Podcast, Public Relations · November 30, 2015

Podcast Episode #46 – How to Leverage Podcasting at Events

Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest speakers. Donna Papacosta, author of the Business of Podcasting, discusses how to effectively do this on episode 46 of FIR on Higher Education. Among the topics we discuss: Benefits of doing …

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Content Marketing, Public Relations, Thought Leadership · December 30, 2014

Reflections on 1 Year of Podcasting

One year ago I started my podcast – For Immediate Release (FIR) on Higher Education. That first episode published on December 26, 2013 wasn't pretty, and not because I didn't have a terrific guest in IMD Professor Bill Fischer. I was quite overwhelmed by everything that went into producing a good podcast. I recall spending much of my Christmas holiday working out the glitches to that first …

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CONTACT: Kevin Anselmo
Email: kevin@experientialcommunications.com
Tel: +1 919-260-0035
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