Tag: PR
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How to do media relations without pitching a story
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PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far…
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Communications advice from Mexico’s Tourism Secretary – “Focus on your Assets”
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Let’s play word association – what is the first thing that comes to your mind when you hear the word Mexico? Do you think of Mexico’s beautiful beaches? Immigration? Danger? Or do you think about some other unique and positive attribute of Mexico? Gloria Guevara Manzo contemplates such questions as the country’s Tourism Secretary. She’s…