"Our school punches below its weight.""Our school is not as visible at it should be.""We need to strengthen partnerships and engage more broadly with the business community."These are common refrains I hear from university presidents, deans, marketers and other school leaders. I would argue that it is virtually impossible to move the needle on these concerns if faculty are not engaged …
Academics: Create Content by Leveraging Different Assets
Terrific - as an academic you understand the importance of creating content for public audiences. (Watch this video if you need to be convinced why creating content from your research is good investment of your time). But maybe it is a challenge for you to identify ways to create content in a time efficient manner.Before you begin creating content, it is important to first think through your …
Podcast Episode #66: Using Instagram to Communicate Research
How do you communicate research visually for Instagram?Perhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator supporting these audiences. I have grappled with this question as I have put together communications training materials for researchers and academics. I am not a visual learner per se, and am quick to hear complaints …