Messaging Sprint
for Teams and
Organizations
From confusion to clarity – fast!
Curious how this solution can be tailored to your needs?
Challenges
Are stakeholders clear about the value of your organization, product or service?
Communicating without clear messaging is like a hiker setting out without a map or compass. There’s effort and motion, but no clear direction. The result? Misalignment, mixed messages, and missed opportunities.
Is your team navigating with the same map, or heading off in different directions? When your internal team lacks clarity, external audiences do too – making it harder for them to understand, trust and engage with your message. This results in difficulty achieving big picture goals.
How the “Messaging Sprint” Supports your Journey to the Top
Messaging is the foundation of a robust marketing / communications strategy. A unified messaging strategy ensures everyone is singing in harmony, delivering a message that resonates with clarity and impact.
This solution aligns your team around a strategic messaging foundation that communicates your value, differentiates your brand and connects to your big picture goals. You’ll walk away with aligned language and practical messaging assets that can be used across channels – from social media and media outreach to presentations and proposals.
What’s Included
Discovery call to align on goals and review existing materials
Customized, interactive messaging workshop with your team
Based on the workshop insights and research, we’ll create the first draft of a strategic messaging map
We’ll align with your team on a follow-up call
We will finalize the messaging map and related assets (social media bios, press release boilerplate, spokesperson talking points, etc.)
What Our Clients Say
“If you need to turn complex ideas into compelling messages, work with Kevin Anselmo of Experiential Communications. His messaging workshops for several of our teams quickly brought out the heart of what we wanted to say in a clear and memorable way that connected with our audiences. Kevin’s approach is both strategic and creative – he asks the right questions and helps you find clarity and confidence in your message.”
Alessandra Besana
Global Head of Marketing and Communications for Abertis Mobility Services
“Whether you are considering Kevin’s services for help with messaging strategy or for media training, I give him my highest possible recommendation. Kevin’s work is consistently outstanding.”
Bill Boulding
Former Dean of Duke University’s Fuqua School of Business
Investment
Starting at $2,500