In my first episode of FIR on Higher Education, guest Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation. He will also describe how he teaches executives in the classroom to use social media to generate ideas.
Bill, an active blogger and social media user himself, will share some tips on how academics can use social media and the keys to writing for practitioner and mainstream outlets vs. academic publications. In addition, I speak with Bill about the best ways academics / thought leaders and public relations professionals can work together.
I hope you enjoy the first episode of FIR on Higher Education with Kevin Anselmo, the communications podcast for academics, marketers, PR professionals and administrators working in an educational environment.
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