What is the concrete value of your PR efforts? Be it a media placement or marketing / communications campaign, how do you measure the impact? On episode 25 of FIR on Higher Education, PR measurement expert and Johns Hopkins University professor Shonali Burke offers her advice on PR measurement. She also shares tips on how to teach PR measurement in the classroom.
Among the topics we discuss:
• How to approach PR measurement
• Evaluating which marketing / communications levers are having the most impact in getting students to apply and enroll in a program
• How to teach students to be analytical PR professionals who are able to effectively measure the impact of their effort
About Shonali Burke
A veteran of small and large PR agencies, Shonali Burke is the President & CEO of the social PR consulting firm, Shonali Burke Consulting, Inc. She is founder and curator of the popular #measurePR Twitter chat and started Waxing UnLyrical, the popular blog community of like-minded professionals from around the globe. She teaches at Johns Hopkins University and Rutgers University.
This episode is sponsored in part by Experiential Communications’ forthcoming Media Training for Academics online course.
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