Creating compelling content - white papers, books, articles, case studies, blog posts, video scripts, social media content and podcasts - that will resonate with specific targeted audiences
I am the ghostwriter behind the scenes that can help make your content shine. I approach content projects through the following:
- Co-creation - I bring fresh perspectives and combine this with the client’s viewpoint and knowledge of their organization. We ultimately create a final product that is far better than what we could have accomplished alone.
- So what? - As I review the content I create, I will frequently ask this question from the perspective of the targeted audience. If the content doesn’t adequately pass the “so what” test, then let’s eliminate this.
- Simplicity - Less is more and let’s say goodbye to jargon. Keep in mind this advice from Richard Branson in his article Why You Should Do Away with Jargon: “Some people love speaking in jargon, using fancy words and turning everything into acronyms. Personally, I find this simply slows things down, confuses people and causes them to lose interest. It’s far better to use a simple term and commonplace words that everyone will understand, rather than showing off and annoying your audience.”
- Paint a picture – Often ideas are communicated in the abstract and theoretical. To overcome this, it is important to integrate stories, examples and / or metaphors.
I ghostwrote three different award submissions for clients that were awarded gold and silver respectively by the European Foundation for Management Development.
I also support academics in building out personal websites.
Clients of my editorial services include the likes of the Center for Creative Leadership, College Advising Corps, Duke Corporate Education, Duke University Global Value Chains Center, the Duke University Center for Advanced Hindsight, Geneva Centre for Security Policy, IEDC Bled School of Management, IMD, London Business School and Nestle.
“Kevin Anselmo of Experiential Communications was instrumental in securing an opportunity for me to write a column in Forbes about organizational purpose. His support in writing and editing helped make the column a success. Moreover, this process led to important insights for my forthcoming book Rehumanizing Leadership with Sudhanshu Palsule. Kevin is a great communicator and collaborator and an exemplar of positive energy and professionalism.”
- Michael Chavez (CEO of Duke Corporate Education)
"If you are looking for a creative and strategic communicator to help achieve your individual and organizational goals, then I would highly recommend the services of Kevin Anselmo and Experiential Communications. Kevin is skilled at crafting compelling content and disseminating it to different audiences via traditional media and digital communications channels. His abilities in this area allowed College Advising Corps to expand its visibility nationally and effectively communicate key strategic messages to our different stakeholder groups.”
- Nicole Hurd (Founder and CEO, College Advising Corps)
"Kevin Anselmo of Experiential Communications was instrumental in helping me articulate my messaging as a leadership professor. His guidance resulted in a social media strategy that led to extremely high levels of engagement and impact and a website (http://www.georgekohlrieser.com) that I believe sets a standard for how a professor should communicate their background, reputation and knowledge. Hire Kevin to help you define your key messages and communicate them to your audiences in a compelling way across various communications channels."
- George Kohlrieser (Professor of Leadership at IMD)