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Tag: pageview journalism

  • Episode #32: Media Relations Advice from Muck Rack CEO Greg Galant

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    Kevin Anselmo

    When is the best time to pitch a journalist? Should you pitch via social media? Muck Rack CEO Greg Galant offered answers to these questions on FIR on Higher Education #32. His analysis is based on a media survey conducted by Muck Rack and Edelman. Among the topics we discuss: How to build relationships with…

  • How to do media relations without pitching a story

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    by

    Kevin Anselmo

    PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far…