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Author: Kevin Anselmo

  • Where are all the podcasting professors?

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    Kevin Anselmo

    Duncan Green, a strategic advisor for Oxfam GB and author of “From Poverty to Power”, wrote an excellent post “So you’ve written the research report: what else do you need to do to ensure people actually read it?”. Duncan proposes some options and solicits readers to add to his list. This article is definitely worth…

  • Podcast Episode 20: Professor David Burkus on the Myths of Creativity

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    Kevin Anselmo

    Where do great ideas come from? Professor David Burkus of Oral Roberts University provides answers to this question on episode 20 of FIR on Higher Education. He offers insights on how communicators can creatively share thought leadership and what academics can do to innovate in the ways they research and teach. Host of an excellent…

  • Podcast Episode #19: Dorie Clark on Developing a Content Strategy and Lessons from the “Dean Scream”

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    Kevin Anselmo

    How can academics build their individual brand? What are the new realities of book publishing? How can individuals develop a content strategy? Author and executive education instructor Dorie Clark shares insights to these questions on episode 19 of FIR on Higher Education. A former presidential campaign spokeswoman, Dorie also outlines what one should do when things don’t…

  • Do You Really Need to Pay Journalists for Ink in China?

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    Kevin Anselmo

    Generating media visibility in China has always been a priority for the institutions that I have worked with in the past. Throughout the years, I have developed some excellent rapport with Chinese media, which led to some nice placements. I never paid a single Yuan for this coverage, so I was confused when I heard…

  • Podcast 18: Adopting a PR 2.0 Mindset

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    Kevin Anselmo

    Public relations has drastically changed in recent years. And these changes will only continue as we move forward. On episode 18 of the FIR on Higher Education podcast, communications thought leader Deirdre Breakenridge shared insights on how professors can prepare students and professionals for these new realities. Deirdre outlined the eight practices for the PR professional and discussed…

  • Communicating to Students in China – Perspectives from NYU Shanghai

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    Kevin Anselmo

    Many universities are grappling with the pros and cons of setting up universities in different parts of the world as well as reaching students in China. In a two-part interview series, I glean some best practice from the experiences of professionals working for NYU Shanghai. Established in 2013, NYU Shanghai is the third degree-granting campus established…