Author: Kevin Anselmo
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Podcast 17: How to Use Social Media to Achieve University Advancement Goals
How can institutions use social media to achieve some of their advancement goals? How are university presidents using social media to help in the process? The latest episode of FIR on Higher Education addresses these questions. Our main guest is Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael led the 2014 Social Media in Advancement survey, conducted…
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The Correlation between Digital Communications Efforts and Traditional Media Exposure
There is a clear link between digital media presence and traditional media exposure. Mark Anthony Neal is a professor at Duke with a prolific digital media footprint (access previous Q and A interviews on why he thinks this is important for academics and a follow-up piece on his social media strategy). This week, he shared how digital media success…
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Podcast 16: The Communications Landscape in Asia
How can institutions can use digital communications to attract students from Asia? What are some best practice tips for how communicators and academics can establish a media presence in Asia? These are among the topics I discuss with Professor Michael Netzley of the Singapore Management University on episode 16 of FIR on Higher Education. In…
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Leveraging Social Media as an Academic
Imagine writing or editing over 1,000 blog posts in a year. Or what about engaging with over 28,000 followers on Twitter. For Duke Professor Mark Anthony Neal, this is not a dream but a reality. In a previous post, Mark outlined why he considered external communications important as a professor. So if you are not sure why you should blog,…
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Why Professors Should Disseminate their Knowledge and Share Opinions to Public Audiences
Professors have a megaphone to the world. There are incredible opportunities for academics to communicate their knowledge with the general public through traditional and social media. While many don’t for various reasons, there are a number of professors who are doing this incredibly well. One such individual is Mark Anthony Neal, an African American studies professor at…
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Podcast 15: Interview with Professor Karen Freberg on Social Media Influencer Personality Traits
Are there common traits that personify social media influencers? Karen Freberg, a professor at the University of Louisville, has researched this very question. She and her colleagues did a study of Brian Solis, Deidre Breakenridge, Jeremiah Owyang and Charlene Li and identified common behaviors. Karen shares the findings and implications on the latest episode of FIR…