Author: Kevin Anselmo
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How to do media relations without pitching a story
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PR professionals – are you doing media relations” or “media blasting”? There is an important distinction between the two. Many journalists complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant to it. Many PR folks resort to blasting their message as far…
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Communicating experience and impact in higher education
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A couple of years ago, I was the hiring manager for a public relations position that came down to two qualified candidates. Person A had an undergraduate degree from an “average” school. By this, it was a school that you would have heard of, but isn’t known for being an elite or prestigious university. Person…
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Podcast Episode 5: Discussion with Editor Jenny Rooney on How to Work With Forbes’ CMO Network
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What does it take to become a contributor on Forbes’ CMO Network? What does a busy editor look for in a pitch? Jenny Rooney, CMO Editor at Forbes, shares insights on these questions and talks about ways she works with higher education to co-sponsor events on episode 5 of FIR on Higher Education. She talks…
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Leveraging online communities and relationships to make big decisions
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Who did you want to be when growing up? For me as an avid sports fan growing up in New Jersey, I wanted to follow in the footsteps of former New York Mets center fielder Lenny Dykstra, basketball legend Michael Jordan and renowned sportscaster Marv Albert. As a grown adult, I still ask myself that…